Social Media TEXT

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Social media sites get a bad reputation for being a tool used for individuals to talk about themselves or about trivial matters. However, a presence on every social media site that one can think of is a necessity for all businesses, small or large. Here are some of the different social media sites that a business can use to their advantage.

Some Social Media Sites Arereddit

The above are social media sites that businesses can use to their advantage that are not video- or picture-oriented.

Twitter is not the one-sided conversation tool that it looks like at first glance. Instead, it is the most important promotion tool. There are two kinds of people who use Twitter: those who own businesses and want promotion, and those who have accounts solely to follow businesses and people of import and find out about what is being promoted.
It allows the use of both a profile picture and an overhead banner that a business could use to advertise a current alltwitter-twitter-bird-logo-white-on-blueproject or promotion. Hashtags allow the user to tag words within entries, so that anyone searching for that particular tag will see the entry. This is a great way to spread awareness to potential clients.
Before getting to 2,000 followers, a user is allowed to follow up to 2,000 people, but only a certain number can be followed per day. It is generally not a good idea for a business to follow too many people simply in the hopes that those people will become followers in return, but following accounts that would follow the type of business you have is never a bad idea. A band, an author or an art-related business, however, can follow a lot of people without looking less legitimate, and there are an abundance of people following similar accounts that you can follow.
People can be messaged, tweeted to, and replied to, but sending someone a private message solely for the purpose of trying to engage them in your business will not likely be successful. Too many users try to do that on twitter anyway, and private messages can quickly become more sources of spam than anything else.
Twitter also allows a short bio and a website, and a business with two websites can always put the URL for the second one in the bio section.

Reddit is not as openly accepting of promotion as Twitter is, but it can still be a good place to get people interested in what a business have to offer. There is no real profile page for users, so it isn’t as if some real advertising for a user’s business can take place. But interacting with users and posting in threads simply for conversations’ sake can certainly get notice.
Reddit has strict rules regarding spam, so anyone wanting to promote something on Reddit needs to make sure that anything they post can not be seen as spam. Certain subreddits also encourage users to comment on a certain number of posts before posting your own thread, in order to cut down on spam.
Sub-reddits are general categories within Reditt, such as “music,” “books” and “news”. If a business has to do with science and has a specific story to share (as in, not simply a promotion for the business), the science subreddit would be a good place to post. If a business has gotten some press coverage, trivial or not, the news subreddit may be a good place to post the link to the article.

Archway Internet Marketing Inc keeps an eye on Social Media and Digital Advertising for clients. Archway Internet Marketing is known for guiding clients through planning and preparation decisions to minimize Digital Advertising and help increase their bottom Line. Whether it is Social Media or Ad words, The firm prides itself on being available to play a major role in Digital Advertising Support, Content Marketing and Print and Video.  To schedule an appointment with Archway Internet Marketing, call (877) 50-TWEET .


Business social from social media the real transition!

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It is simply not just a matter of connecting with a giant network and spamming them with a ton of information. ( ie bad social media) or  working with a group that follows your company because they want to remain up to date on what they love about your company.(ie good social media by most guru or community manager standards.)

Social business is about connecting with a target market( People who should already use your product or service but

A. haven’t discovered it or

B.have and didn’t know why it would help them.)

when and how they want to be touched about your given business for the singular purpose of growing your sales.

This is not spam but a respectable way to do and grow your business.

Having and showing a working knowledge of your companies industry
(Builds trust)

Having connections and first level connections that can verify and indorse your companies abilities.
( builds confidence)
Working to connect with people on there terms in a real way about your company I’m an authentic win win win.

(Authentic )


“The keys to brand success are self-definition, transparency, authenticity and accountability.” –Simon Mainwaring


I believe authenticity creates success more than sales techniques do.

Customers Don’t Buy From People They Like, They Buy From Those They Trust.


Christian Wilson

Archway Internet Marketing Inc


Now Available !!!! from Archway!

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Promote your firm through Pinterest, Instagram

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Pinterest and Instagram are two avenues you can use to promote your business with images.
Being a very visual society, these two social media tools can get your business’s message out before potential customers with very few words. With images speaking volumes, these two tools give you the opportunity to make a lasting impression with potential customers with photos.
The experts at Archway Internet Marketing can show you how images can be used to promote your business. Archway representatives can market your business with images and in other ways to increase your presence before potential clients.
Pinterest allows you to create an online image collage and to share that collage – called a pinboard – with other Pinterest users. Pinterest is a growing factor on the social media scene and one of which you should be using.
Being as it is image based, the overwhelming feeling on Pinterest is positive – happy kids, stylish clothes, frolicking animals. Getting your business associated with all this Zen can only pay dividends. As one writer eloquently put it, Pinterest is “Facebook without the whining.”
But Pinterest is not just all sunshine and rainbows; it is a growing marketing tool too. Pinterest drives more traffic to websites than Google Plus, LinkedIn, Youtube and Reddit – combined. It is a social media tool you should be using for your business; and Archway can show you the best ways to promote your business on the site. With Archway’s help, you can do everything from promote your business through your profile to connect your Pinterest account with your Facebook and Twitter account to cross-market
The all-photo site Instagram is another social media tool for your business to incorporate. While you may be tempted to use the site as another online catalog for all of your products, refrain from doing so. That will not generate the following that you are seeking.
Companies that excel at Instagram are ones that use it as a different tool, ones that give viewers behind-the-scene looks at company business, looks that are not available on more traditional media avenues. Giving viewers something different, something they are not getting already is what capitalizes on Instagram.
Anything that gives your customers more of a glimpse at the inner workings of your firm – without giving away trade secrets, of course, or putting the business or personnel in a bad light – is what is trending on Instagram. You can throw an occasional product on the site, but Instagram users are far more interested in seeing how that product was put together or how it is packaged and shipped to consumers.
If you have a team in the creative arts – or have people who do graphics for you – give them a chance to shine through Instagram. Let their creativity flow with photos, graphics and illustrations.
Promote the fun side of your business with Instagram. Let viewers see the boss cutting loose, why your business is a great place to work. Let people see the human side of your company.
An Archway representative can map out how to best use Instagram and Pinterest to market your business.
Call 1-877-50-TWEET (1-877-508-9338) or email and let’s start putting an images marketing plan in place for your company.

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the latest picture of YouTube trends

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Get the latest picture of YouTube trends

Knowing what is hot on YouTube can impact your business’ video presence and social media efforts on the Web.

Archway Internet Marketing can monitor YouTube trends for your business and help you with your video posts. Archway’s social media experts can let you know the latest trends in the industry and just where to put your video and marketing efforts.

One place Archway turns for information is YouTube Trends. The site provides up-to-date information on just what is happening in video production. Archway can breakdown the YouTube Trends numbers and let you know what the figures mean for your marketing efforts.

Using viewership data and input from video experts from across the country, YouTube Trends provides insights into what is drawing viewers across the country. It also helps determine why that popularity is occurring.

Archway can take that information a step farther and show you just how your business can capitalize on those YouTube Trend numbers.

YouTube Trends also serves as a testing site for video tools , allowing a sharing of information and reviews about new technology.

Key tools on YouTube Trends are the Dashboard and Map.  The Trends Dashboard monitors the most watched and most shared videos on YouTube. The Dashboard, introduced in 2010, can break the video numbers down by location and demographics.

The Trends Map shows the most watched and shared videos in different areas of the United States during the last 12 to 24 hours. The map takes the Dashboard data and shows the impact across the United States. It also shows the top videos for various demographic groups. Top videos are shown through bar charts, with different colors noting the top videos among different demographic groups.

Demographics data is gained through the videos viewed by registered and logged-in YouTube users.  There are times that data is insufficient for a certain city and a complete list of video viewing for that city is not available. Some areas are not used for statistical purposes as a reliable number cannot be gained from that area on a regular basis.

The Trends Map is only used for the United States right now, but YouTube hopes to expand its video viewing and sharing to include other countries in the very near future.

The Dashboard’s time-consuming downloads between a selected region and the listing information have angered some users, but YouTube says it is working on trying to speed up the download time and asks for users, in the interim, to be patient and wait for the downloads to occur.

Archway can help your business determine the best video uses for the firm and keep track of YouTube trends for you.

Call or email Archway today and let a team of professionals explain how to grow your business with video images. Call 1-877-50-TWEET (877-508-9338) or email and let’s get working on video and other marketing tools for you

Gives tours of your firm 24/7

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When French military and political leader Napoleon Bonaparte said “A picture is worth a thousand words,” he must have been envisioning virtual tours.

You can drop 9,000 or 10,000 words explaining how awesome your business is (and likely lose you readers’ interest at about word 513) or you can show people just how awesome your office is with a virtual tour. Archway Internet Marketing can help create that visual tour for your business. You can make guests feel like they’re only a mugful of coffee away from being right in your office.

Archway can work with your firm to give virtual visitors a panoramic, 360-degree view of the inner workings of your establishment. You can show them the equipment, personnel and production they get when they hire your firm. You can showcase just what sets your business apart from the rest. No matter how good of a salesman you are when visiting a client, the thought always exists in his or her mind of “Is this firm really that good?” (along with “When is he going to offer to buy me lunch?,” of course). With the virtual tour that Archway can create for your business, you can back all your bravado with proof that your equipment and personnel are second to none.

Even if half the world away, potential and existing clients can walk around your office, learning the ins and outs of your business through the virtual tour. They can see just how impressive your business is – and they can do it whenever it is convenient for them – from their office, their laptop, their smartphone or even from the comfort of their own home via their desktop computer. They will get a guided tour of your business without you having to stay late and miss dinner with the family.

Archway can help you create a top virtual tour and get the marketing tool placed prominently on Google so you draw web hits from potential clients around the globe. The tour will even show up in Google searches, Google + Local and Google maps. Archway can also help get the virtual tour as part of your own business website, driving even more traffic to your web address. It can also be a part of your social media efforts, drawing even more interest and visitors to your website.

You can get up to 10 points of interest photos to show off your business. Clients and customers can see just what makes your office tick, how you do what you do. A virtual tour puts your best foot forward every single time someone clicks around your business website.

Archway can also help you track the virtual tool’s activity and what kind of return it is creating on your investment. You will get all the analytics on the virtual tool – and Archway will break the numbers down for you in easy-to-understand language.

With the virtual tour, you get royalty-free pictures and no server fees. Statistics show that nearly 5 million Americans every day take a virtual tour and that 67 percent of individuals with incomes of more than $75,000 have taken virtual tours. Make sure your firm is not missing out on valuable exposure to potential customers by not having a virtual tour.

Archway can also help you market the virtual tour through emails and social media outlets, providing the greatest exposure possible for your effort.

The marketing experts at Archway can also help get the right pictures of your business put on Google Places so that potential customers are seeing your business at its best. Archway will design a marketing plan for you involving virtual tours, Google Places, social media and whatever other avenues you want to explore. And if you are not sure what direction to take,  Archway can give you a ton of recommendations.

An Archway representative can put a virtual tour plan in place for your business.

Call or email Archway today and let a team of professionals explain how to grow your business with images. Call 1-877-50-TWEET (877-508-9338) or email and let’s get working on getting those images in place. Napoleon Bonaparte would be proud.

Presence on foursquare can round out social media efforts

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Having a presence on foursquare, which has both an app and website, can drive more customers to your business.

Users turn to foursquare to find out about businesses in an area and to get reviews of a business from friends and experts. By being on foursquare, you can reach new potential customers and develop relationships with existing clients.

There are 33 million foursquare users and 1 million businesses already having a presence on the social media tool. You need to join the crowd. Users give their take on a business, can see if friends are there now and how many friends have frequented the establishment. Patrons give tips for future patrons on the best items that a business has to offer.

For your business, you can use foursquare to promote specials and give deals for individuals checking in on foursquare, as well as give a brief synopsis of your business and offerings. You can also provide vital information like your address, telephone number, hours, website and Twitter name. A map is also provided to help individuals locate your establishment.

Increase your connections to potential customers by being a part of foursquare. Not sure how to go about doing that? Let the experts at Archway Internet Marketing do the work for you. Archway’s experience with social media can get you up and running on foursquare and other tools in no time. Archway can monitor foursquare and other social media tools for you and make your presence felt so that new foot traffic continues to come into your store or business.

Archway can coordinate the foursquare tools that can increase your business’s presence and boost your bottom line. Keeping a handle on what is being said about your business on foursquare and other social media is a time-consuming effort. Archway can show you ways to capture a larger audience with foursquare tools – or Archway can even handle the foursquare and other social media responsibilities for your firm.

Promote news about your business, lets residents know about upcoming events and offer discounts through foursquare. You can also set up a Foursquare Special to attract and reward visitors to your establishment.

Checking the numbers is something foursquare – and Archway – can do for you. Get analysis of just what foursquare is doing for your business. The analytical information from foursquare will show you who is checking out your business and who is checking in from your business. You will get demographic information about who is talking about your business and what they are saying, not just on foursquare, but on other social media as well.

What if you do not have a bricks-and-mortar storefront? Are you out of luck for generating business through foursquare? Absolutely not! There are tools available that let you have a foursquare presence as well. You can launch a page for your business whether you have a storefront location or not. Connect with fans and grow your fan base with a foursquare page regardless of where you do business. Capture fans browsing for information on what you are provide. Like a burger joint offering free T-shirts for foursquare users or a breakfast eatery offering free sweet rolls for foursquare patrons, you can offer deals for foursquare users frequenting your business as well regardless of your address or location.

Whether you have a retail store, restaurant or service-oriented business, foursquare provides you with ways to boost your client base. A strong foursquare presence can drive more people to your business and get them to buy more items, providing more income for you.

Let the experts at Archway help you with foursquare and other social media tools. Call 1-877-50-TWEET (877-508-9338) or email and let Archway help develop your marketing strategy through foursquare and other avenues.

Instantly increase your firm’s social media profile

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Being “liked” used to be something you hoped for when passing a note with “yes” and “no” boxes in homeroom. Now being “liked” is vital for you business.


Tweeting used to be something an annoying parakeet did while you tried to sleep. Now it is a way to get news out about your business.


Social media is all the buzz these days, but what tools do you need to reach the customers you want? Where and how do you start? The amount of options out there can make your head swim.


The experts at Archway Internet Marketing can help you find your way in the growing maze of social media outlets. We can get you started or fine-tune your efforts, if you have already ventured into the social media waters. Archway representatives can set up systems for your business that keep you prevalent on key social media tools.


Here are some of the key social media outlets Archway can help you be a part of:


–        Twitter: Use 140 characters to send a message out about your business. Once you are tweeting (sending updates to followers), there are several tools and apps, such as Tweetdeck and Tweetie, that can strengthen your Twitter presence.

–        Facebook: While originally a way to keep up on the activities of extended family and old friends, Facebook has become a way for businesses to connect with customers and potential clients. By being “liked” by a Facebook user, a business can let that user know of business news and special offers. When using Facebook, if easily distracted by shiny objects, you can go with Facebook Lite, which keeps your Facebook page to just your News Feed, Birthdays and Events.

–        Blogging: Having a blog is a great way to let customers and clients know of new happenings and offerings. You can start a conversation on a topic in your industry and connect with individuals that way. Blogs can help put a face on your business. You can let customers see your human side, which can pay huge dividends. Don’t have the time to write a  blog? Archway can provide ghostwriting services for you.

–        Blog comments: Once you establish a blog, the comments area is a way to gauge feedback from customers. You don’t always get honest answers in face-to-face meetings with customers, but blog comments are normally pretty straight-forward and honest. If you do allow comments on your blog, you or someone designated as the webmaster needs to keep a watchful eye on the site. Spammers looking to sell their own products are more than willing to post non-related links on your site, gumming up the works. Also, watching the site for libelous and inappropriate comments is vital. You don’t want your site to be taken over by ranters and crackpots. Using Disqus, a popular communication system, can boost the number of comments on your websites.

–        Photos: We are a visual society. Keeping people’s attention is vital, if they are going to spend time at your website or talking about your product. Flickr Creative Common Search is a great way to find usable photos for blog posts. Instagram is a growing presence in the social media market. The Instagram app gives you a way to promote your business by showing people events and opportunities at your firm. With Instagram, you promote through images, not words.

–        YouTube: Expounding on that visual society statement, we are crazy about videos. Whether it be an adorable kitten sleeping or a goat chiming in on Taylor Swift songs, we love to watch moving objects. You can have a YouTube presence, posting video of events your business sponsors or maybe give a how-to demonstration that can generate traffic back to your website.

–        Foursquare: A free app that provides personalized recommendations on where to go and what to do based on an individual’s past choices. Getting involved with Foursquare can generate business. You can offer deals to users nearby your business or who have interests that fit your business profile. There are more than 30 million people worldwide who have downloaded the app and more than 1 million of them use the Merchant Platform, which can include your business.


The experts at Archway Internet Marketing can help devise a social media plan for your business. Call us at 1-877-50-TWEET (877-508-9338) or email us at and increase your social media profile.