Now Available !!!! from Archway!

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Promote your firm through Pinterest, Instagram

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Pinterest and Instagram are two avenues you can use to promote your business with images.
Being a very visual society, these two social media tools can get your business’s message out before potential customers with very few words. With images speaking volumes, these two tools give you the opportunity to make a lasting impression with potential customers with photos.
The experts at Archway Internet Marketing can show you how images can be used to promote your business. Archway representatives can market your business with images and in other ways to increase your presence before potential clients.
Pinterest allows you to create an online image collage and to share that collage – called a pinboard – with other Pinterest users. Pinterest is a growing factor on the social media scene and one of which you should be using.
Being as it is image based, the overwhelming feeling on Pinterest is positive – happy kids, stylish clothes, frolicking animals. Getting your business associated with all this Zen can only pay dividends. As one writer eloquently put it, Pinterest is “Facebook without the whining.”
But Pinterest is not just all sunshine and rainbows; it is a growing marketing tool too. Pinterest drives more traffic to websites than Google Plus, LinkedIn, Youtube and Reddit – combined. It is a social media tool you should be using for your business; and Archway can show you the best ways to promote your business on the site. With Archway’s help, you can do everything from promote your business through your profile to connect your Pinterest account with your Facebook and Twitter account to cross-market
The all-photo site Instagram is another social media tool for your business to incorporate. While you may be tempted to use the site as another online catalog for all of your products, refrain from doing so. That will not generate the following that you are seeking.
Companies that excel at Instagram are ones that use it as a different tool, ones that give viewers behind-the-scene looks at company business, looks that are not available on more traditional media avenues. Giving viewers something different, something they are not getting already is what capitalizes on Instagram.
Anything that gives your customers more of a glimpse at the inner workings of your firm – without giving away trade secrets, of course, or putting the business or personnel in a bad light – is what is trending on Instagram. You can throw an occasional product on the site, but Instagram users are far more interested in seeing how that product was put together or how it is packaged and shipped to consumers.
If you have a team in the creative arts – or have people who do graphics for you – give them a chance to shine through Instagram. Let their creativity flow with photos, graphics and illustrations.
Promote the fun side of your business with Instagram. Let viewers see the boss cutting loose, why your business is a great place to work. Let people see the human side of your company.
An Archway representative can map out how to best use Instagram and Pinterest to market your business.
Call 1-877-50-TWEET (1-877-508-9338) or email manageyourtwitter@gmail.com and let’s start putting an images marketing plan in place for your company.

End of Summer 8 8 2013

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the latest picture of YouTube trends

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Get the latest picture of YouTube trends

Knowing what is hot on YouTube can impact your business’ video presence and social media efforts on the Web.

Archway Internet Marketing can monitor YouTube trends for your business and help you with your video posts. Archway’s social media experts can let you know the latest trends in the industry and just where to put your video and marketing efforts.

One place Archway turns for information is YouTube Trends. The site provides up-to-date information on just what is happening in video production. Archway can breakdown the YouTube Trends numbers and let you know what the figures mean for your marketing efforts.

Using viewership data and input from video experts from across the country, YouTube Trends provides insights into what is drawing viewers across the country. It also helps determine why that popularity is occurring.

Archway can take that information a step farther and show you just how your business can capitalize on those YouTube Trend numbers.

YouTube Trends also serves as a testing site for video tools , allowing a sharing of information and reviews about new technology.

Key tools on YouTube Trends are the Dashboard and Map.  The Trends Dashboard monitors the most watched and most shared videos on YouTube. The Dashboard, introduced in 2010, can break the video numbers down by location and demographics.

The Trends Map shows the most watched and shared videos in different areas of the United States during the last 12 to 24 hours. The map takes the Dashboard data and shows the impact across the United States. It also shows the top videos for various demographic groups. Top videos are shown through bar charts, with different colors noting the top videos among different demographic groups.

Demographics data is gained through the videos viewed by registered and logged-in YouTube users.  There are times that data is insufficient for a certain city and a complete list of video viewing for that city is not available. Some areas are not used for statistical purposes as a reliable number cannot be gained from that area on a regular basis.

The Trends Map is only used for the United States right now, but YouTube hopes to expand its video viewing and sharing to include other countries in the very near future.

The Dashboard’s time-consuming downloads between a selected region and the listing information have angered some users, but YouTube says it is working on trying to speed up the download time and asks for users, in the interim, to be patient and wait for the downloads to occur.

Archway can help your business determine the best video uses for the firm and keep track of YouTube trends for you.

Call or email Archway today and let a team of professionals explain how to grow your business with video images. Call 1-877-50-TWEET (877-508-9338) or email manageyourtwitter@gmail.com and let’s get working on video and other marketing tools for you

Gives tours of your firm 24/7

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When French military and political leader Napoleon Bonaparte said “A picture is worth a thousand words,” he must have been envisioning virtual tours.

You can drop 9,000 or 10,000 words explaining how awesome your business is (and likely lose you readers’ interest at about word 513) or you can show people just how awesome your office is with a virtual tour. Archway Internet Marketing can help create that visual tour for your business. You can make guests feel like they’re only a mugful of coffee away from being right in your office.

Archway can work with your firm to give virtual visitors a panoramic, 360-degree view of the inner workings of your establishment. You can show them the equipment, personnel and production they get when they hire your firm. You can showcase just what sets your business apart from the rest. No matter how good of a salesman you are when visiting a client, the thought always exists in his or her mind of “Is this firm really that good?” (along with “When is he going to offer to buy me lunch?,” of course). With the virtual tour that Archway can create for your business, you can back all your bravado with proof that your equipment and personnel are second to none.

Even if half the world away, potential and existing clients can walk around your office, learning the ins and outs of your business through the virtual tour. They can see just how impressive your business is – and they can do it whenever it is convenient for them – from their office, their laptop, their smartphone or even from the comfort of their own home via their desktop computer. They will get a guided tour of your business without you having to stay late and miss dinner with the family.

Archway can help you create a top virtual tour and get the marketing tool placed prominently on Google so you draw web hits from potential clients around the globe. The tour will even show up in Google searches, Google + Local and Google maps. Archway can also help get the virtual tour as part of your own business website, driving even more traffic to your web address. It can also be a part of your social media efforts, drawing even more interest and visitors to your website.

You can get up to 10 points of interest photos to show off your business. Clients and customers can see just what makes your office tick, how you do what you do. A virtual tour puts your best foot forward every single time someone clicks around your business website.

Archway can also help you track the virtual tool’s activity and what kind of return it is creating on your investment. You will get all the analytics on the virtual tool – and Archway will break the numbers down for you in easy-to-understand language.

With the virtual tour, you get royalty-free pictures and no server fees. Statistics show that nearly 5 million Americans every day take a virtual tour and that 67 percent of individuals with incomes of more than $75,000 have taken virtual tours. Make sure your firm is not missing out on valuable exposure to potential customers by not having a virtual tour.

Archway can also help you market the virtual tour through emails and social media outlets, providing the greatest exposure possible for your effort.

The marketing experts at Archway can also help get the right pictures of your business put on Google Places so that potential customers are seeing your business at its best. Archway will design a marketing plan for you involving virtual tours, Google Places, social media and whatever other avenues you want to explore. And if you are not sure what direction to take,  Archway can give you a ton of recommendations.

An Archway representative can put a virtual tour plan in place for your business.

Call or email Archway today and let a team of professionals explain how to grow your business with images. Call 1-877-50-TWEET (877-508-9338) or email manageyourtwitter@gamil.com and let’s get working on getting those images in place. Napoleon Bonaparte would be proud.

Grow your business with a Mobile App

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Keeping up with technology is not just a way to get ahead; it is a vital component of business survival these days.

Fall behind the technology curve and you risk going the way of Beta videotape and eight-track tapes. App’s for iPad’s and Android phones are changing the way people live and conduct business and your firm needs to be part of the action.

Mobile app’s are new technology requiring constant monitoring as the industry continues to change rapidly. There are huge advantages to being at the forefront of mobile app use. Archway Internet Marketing can help map out a plan for your business to capture the emerging mobile app audience. By using mobile app’s wisely, you can grow your business and see increased profits.

Here are five ways that mobile app’s can grow your business:

  1. Advertising – By having your business name and company logo prominent on your app, you have free advertising and a constant reminder of your name to clients and potential clients. It keeps your name prevalent in individuals’ minds. By being at the forefront of mobile ap use, you can put yourself ahead of your competition. With more individuals going to iPad’s and Androids every day, you have a constantly growing audience by being active with mobile app’s.
  2. Constant access – Much like having a web presence, having a mobile app gives potential customers the ability to access your business 24 hours a day, seven days a week.  Allowing people to see your products and services at their convenience is a great benefit for your company.  You can give customers the option of reaching out to your business without having to go to your website.
  3. Marketing component – A mobile app is one more way to market your business. You can cross-advertise, driving people to your Facebook page, Twitter tweets and other social media avenues and vice versa.  Customers can also spread the word about your business by sharing your mobile app with friends. You can also work the mobile app to keep users informed about promotions and deals.
  4. Business builder – People are enthralled with their gadgets. Smart phones’ popularity continues to grow. If you give people a helpful and engaging app, they will keep you prevalent in their mind. Give them something they can use – whether for business or pleasure – and they will share word about your app with others.
  5. Revenue source – Giving customers an avenue to order your goods or services through your app can be another revenue stream for your business. In additional to your brick-and-motor store, having people buy your product at their convenience is a great way to raise your revenue. If they can get what you are offering with a few taps of their smart phone, they are likely to remain a regular customer.  You can also garner revenue through mobile app upgrades that require purchase or through advertising on your app.

 

Many businesses have yet to get a mobile app presence. You can take a portion of your competitors’ business by being app active ahead of them. Archway Internet Marketing can show you just how to get that done.

An Archway representative can put a mobile app plan in place for your business.

Call or email us today and let our team explain how we can grow your business with a mobile app. Call 1-877-50-TWEET (877-508-9338) or email manageyourtwitter@gmail.com and let’s get working on that business app.

 

 

 

Coding and kids

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By Christian Wilson

Traveling to 50 trade shows in the last five years, I have spoken to a lot of great coders. The funny thing is that few of them learned their coding skills in classes.

The hacking and drinking scene from “The Social Network”

doesn’t have a professor anywhere in the picture and that is pretty accurate. Coding is not a skill embellished within the walls of academia. It is a talent that gets perfected by those outside the “book smart” set.

I am not a fan of my son prepping for such coding job interviews as in The Social Network, especially because he is only 12 years of age! But getting him started now on coding can only help his future.

There is a West Coast college that costs way beyond $20,000 to get into and I am not sure instructors there teach their students how to handle The Social Network assignment – hacking and interception. I am pretty sure that if you called instructors at the college and asked “Do you teach your students ‘to gain root access to a python web server, expose its SSL encryption and intercept all traffic over its secure port … all behind a Pix firewall emulator?” there would be silence or a dial tone on the other end.

Do our schools teach:
 Python?
 Ruby on Rails?
 PHP?

Why aren’t they?

Check out higher education course syllabuses and you likely will see few mentions of these items anywhere within the classroom setting.

Why are we waiting until college to have kids get involved in coding? I believe that kids in high school, or maybe even grade school, would have an easier time reading, writing and understanding the code language. Much like any foreign language, the earlier you get students immersed in the language, the more fluent they become. Why are we not teaching code in grade schools and middle schools?

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As an example, even if you just had kids play a code-learning game, like Primerlabs.com’s Code Hero (http://primerlabs.com/codehero ), an hour a week, it could mean big bucks for those kids later in life. By having the basics of code language, as well as having fun with code, they could be well on their way to lucrative IT careers. With such games, you could also find the naturals with code and steer them down more IT avenues. Activities like Code Hero let youth make their own game while learning code in the process.

I have my son creating a blog this summer just so he learns the fundamentals of coding. While giving him some coding knowledge, it also will help him with his reading and writing skills. Plus, it starts getting him ready for that Facebook interview in nine or 10 years (minus the shots I hope)!

Presence on foursquare can round out social media efforts

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Having a presence on foursquare, which has both an app and website, can drive more customers to your business.

Users turn to foursquare to find out about businesses in an area and to get reviews of a business from friends and experts. By being on foursquare, you can reach new potential customers and develop relationships with existing clients.

There are 33 million foursquare users and 1 million businesses already having a presence on the social media tool. You need to join the crowd. Users give their take on a business, can see if friends are there now and how many friends have frequented the establishment. Patrons give tips for future patrons on the best items that a business has to offer.

For your business, you can use foursquare to promote specials and give deals for individuals checking in on foursquare, as well as give a brief synopsis of your business and offerings. You can also provide vital information like your address, telephone number, hours, website and Twitter name. A map is also provided to help individuals locate your establishment.

Increase your connections to potential customers by being a part of foursquare. Not sure how to go about doing that? Let the experts at Archway Internet Marketing do the work for you. Archway’s experience with social media can get you up and running on foursquare and other tools in no time. Archway can monitor foursquare and other social media tools for you and make your presence felt so that new foot traffic continues to come into your store or business.

Archway can coordinate the foursquare tools that can increase your business’s presence and boost your bottom line. Keeping a handle on what is being said about your business on foursquare and other social media is a time-consuming effort. Archway can show you ways to capture a larger audience with foursquare tools – or Archway can even handle the foursquare and other social media responsibilities for your firm.

Promote news about your business, lets residents know about upcoming events and offer discounts through foursquare. You can also set up a Foursquare Special to attract and reward visitors to your establishment.

Checking the numbers is something foursquare – and Archway – can do for you. Get analysis of just what foursquare is doing for your business. The analytical information from foursquare will show you who is checking out your business and who is checking in from your business. You will get demographic information about who is talking about your business and what they are saying, not just on foursquare, but on other social media as well.

What if you do not have a bricks-and-mortar storefront? Are you out of luck for generating business through foursquare? Absolutely not! There are tools available that let you have a foursquare presence as well. You can launch a page for your business whether you have a storefront location or not. Connect with fans and grow your fan base with a foursquare page regardless of where you do business. Capture fans browsing for information on what you are provide. Like a burger joint offering free T-shirts for foursquare users or a breakfast eatery offering free sweet rolls for foursquare patrons, you can offer deals for foursquare users frequenting your business as well regardless of your address or location.

Whether you have a retail store, restaurant or service-oriented business, foursquare provides you with ways to boost your client base. A strong foursquare presence can drive more people to your business and get them to buy more items, providing more income for you.

Let the experts at Archway help you with foursquare and other social media tools. Call 1-877-50-TWEET (877-508-9338) or email manageyourtwitter@gmail.com and let Archway help develop your marketing strategy through foursquare and other avenues.

A2bskateboard shop

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By Christian Wilson

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