It is simply not just a matter of connecting with a giant network and spamming them with a ton of information. ( ie bad social media) or working with a group that follows your company because they want to remain up to date on what they love about your company.(ie good social media by most guru or community manager standards.)
Social business is about connecting with a target market( People who should already use your product or service but
A. haven’t discovered it or
B.have and didn’t know why it would help them.)
when and how they want to be touched about your given business for the singular purpose of growing your sales.
This is not spam but a respectable way to do and grow your business.
Having and showing a working knowledge of your companies industry
Having connections and first level connections that can verify and indorse your companies abilities.
( builds confidence)
Working to connect with people on there terms in a real way about your company I’m an authentic win win win.
“The keys to brand success are self-definition, transparency, authenticity and accountability.” –Simon Mainwaring
I believe authenticity creates success more than sales techniques do.
Customers Don’t Buy From People They Like, They Buy From Those They Trust.
Archway Internet Marketing Inc