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Not something you hear about in the world of internet marketing anymore. Unless you are referring to white hat black hat SEO.


I recently was working for a startup that was led by one of the most ethical men I have ever met. I have been working for him on an almost full commission basis for over 4 months until recently. What made it so simple and great was and is the fact that he always paid on time and was never a hard person to deal with and most of all was always honest and truthful and forth right with any questions.


I have had many sales calls but recently was attacked by an old sales lead who not only admitted to stealing the idea I was trying to sell him but out right made it sound like he was doing the world a favor to steal the idea and do it better.

I told him I had no interest in helping him in his project and he got upset and asked if I would sell for him and what he should pay me as in what percentage did I make so he could match it or beat it or offer me less because this guy is a beast of a “class act “tongue fully implanted in cheek.

He was quick to point out that he felt we were breaking some rules in his mind and there for it was ok for him to copy the technology and even steal it.

He also stated “Poaching employees is not unethical. And that’s not what I was trying to do in the first place.” When you offer someone a job to sell the same thing at a better price I believe “pouching” is what you are doing which is a synonym for “stealing” a highly unethical practice.


So I found it funny when he said it was cool and totally OK with him actually encouraged me to Blog about this. I could hardly resist.

Business social from social media the real transition!

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It is simply not just a matter of connecting with a giant network and spamming them with a ton of information. ( ie bad social media) or  working with a group that follows your company because they want to remain up to date on what they love about your company.(ie good social media by most guru or community manager standards.)

Social business is about connecting with a target market( People who should already use your product or service but

A. haven’t discovered it or

B.have and didn’t know why it would help them.)

when and how they want to be touched about your given business for the singular purpose of growing your sales.

This is not spam but a respectable way to do and grow your business.

Having and showing a working knowledge of your companies industry
(Builds trust)

Having connections and first level connections that can verify and indorse your companies abilities.
( builds confidence)
Working to connect with people on there terms in a real way about your company I’m an authentic win win win.

(Authentic )


“The keys to brand success are self-definition, transparency, authenticity and accountability.” –Simon Mainwaring


I believe authenticity creates success more than sales techniques do.

Customers Don’t Buy From People They Like, They Buy From Those They Trust.


Christian Wilson

Archway Internet Marketing Inc


Now Available !!!! from Archway!

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End of Summer 8 8 2013

3:44 am

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End of summer Event

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Gives tours of your firm 24/7

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When French military and political leader Napoleon Bonaparte said “A picture is worth a thousand words,” he must have been envisioning virtual tours.

You can drop 9,000 or 10,000 words explaining how awesome your business is (and likely lose you readers’ interest at about word 513) or you can show people just how awesome your office is with a virtual tour. Archway Internet Marketing can help create that visual tour for your business. You can make guests feel like they’re only a mugful of coffee away from being right in your office.

Archway can work with your firm to give virtual visitors a panoramic, 360-degree view of the inner workings of your establishment. You can show them the equipment, personnel and production they get when they hire your firm. You can showcase just what sets your business apart from the rest. No matter how good of a salesman you are when visiting a client, the thought always exists in his or her mind of “Is this firm really that good?” (along with “When is he going to offer to buy me lunch?,” of course). With the virtual tour that Archway can create for your business, you can back all your bravado with proof that your equipment and personnel are second to none.

Even if half the world away, potential and existing clients can walk around your office, learning the ins and outs of your business through the virtual tour. They can see just how impressive your business is – and they can do it whenever it is convenient for them – from their office, their laptop, their smartphone or even from the comfort of their own home via their desktop computer. They will get a guided tour of your business without you having to stay late and miss dinner with the family.

Archway can help you create a top virtual tour and get the marketing tool placed prominently on Google so you draw web hits from potential clients around the globe. The tour will even show up in Google searches, Google + Local and Google maps. Archway can also help get the virtual tour as part of your own business website, driving even more traffic to your web address. It can also be a part of your social media efforts, drawing even more interest and visitors to your website.

You can get up to 10 points of interest photos to show off your business. Clients and customers can see just what makes your office tick, how you do what you do. A virtual tour puts your best foot forward every single time someone clicks around your business website.

Archway can also help you track the virtual tool’s activity and what kind of return it is creating on your investment. You will get all the analytics on the virtual tool – and Archway will break the numbers down for you in easy-to-understand language.

With the virtual tour, you get royalty-free pictures and no server fees. Statistics show that nearly 5 million Americans every day take a virtual tour and that 67 percent of individuals with incomes of more than $75,000 have taken virtual tours. Make sure your firm is not missing out on valuable exposure to potential customers by not having a virtual tour.

Archway can also help you market the virtual tour through emails and social media outlets, providing the greatest exposure possible for your effort.

The marketing experts at Archway can also help get the right pictures of your business put on Google Places so that potential customers are seeing your business at its best. Archway will design a marketing plan for you involving virtual tours, Google Places, social media and whatever other avenues you want to explore. And if you are not sure what direction to take,  Archway can give you a ton of recommendations.

An Archway representative can put a virtual tour plan in place for your business.

Call or email Archway today and let a team of professionals explain how to grow your business with images. Call 1-877-50-TWEET (877-508-9338) or email and let’s get working on getting those images in place. Napoleon Bonaparte would be proud.

Coding and kids

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By Christian Wilson

Traveling to 50 trade shows in the last five years, I have spoken to a lot of great coders. The funny thing is that few of them learned their coding skills in classes.

The hacking and drinking scene from “The Social Network”

doesn’t have a professor anywhere in the picture and that is pretty accurate. Coding is not a skill embellished within the walls of academia. It is a talent that gets perfected by those outside the “book smart” set.

I am not a fan of my son prepping for such coding job interviews as in The Social Network, especially because he is only 12 years of age! But getting him started now on coding can only help his future.

There is a West Coast college that costs way beyond $20,000 to get into and I am not sure instructors there teach their students how to handle The Social Network assignment – hacking and interception. I am pretty sure that if you called instructors at the college and asked “Do you teach your students ‘to gain root access to a python web server, expose its SSL encryption and intercept all traffic over its secure port … all behind a Pix firewall emulator?” there would be silence or a dial tone on the other end.

Do our schools teach:
 Python?
 Ruby on Rails?
 PHP?

Why aren’t they?

Check out higher education course syllabuses and you likely will see few mentions of these items anywhere within the classroom setting.

Why are we waiting until college to have kids get involved in coding? I believe that kids in high school, or maybe even grade school, would have an easier time reading, writing and understanding the code language. Much like any foreign language, the earlier you get students immersed in the language, the more fluent they become. Why are we not teaching code in grade schools and middle schools?











As an example, even if you just had kids play a code-learning game, like’s Code Hero ( ), an hour a week, it could mean big bucks for those kids later in life. By having the basics of code language, as well as having fun with code, they could be well on their way to lucrative IT careers. With such games, you could also find the naturals with code and steer them down more IT avenues. Activities like Code Hero let youth make their own game while learning code in the process.

I have my son creating a blog this summer just so he learns the fundamentals of coding. While giving him some coding knowledge, it also will help him with his reading and writing skills. Plus, it starts getting him ready for that Facebook interview in nine or 10 years (minus the shots I hope)!

A2bskateboard shop

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By Christian Wilson

WordPress Camp and Bees

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By Christian Wilson


9:10 pm

Christian Wilson has more than 20 years’ experience in the sales world, the last seven of which have been in digital advertising sales.





Customer relations management tools have changed greatly with technology in the last 20 years, he noted. When Wilson first started making sales calls, he used the telephone, pressing numbers dialed off lead cards that were nothing more than cards printed out with people’s name, address and phone number on them. Then he moved into a professional company that paid for a service called Tele-Magic that would allow the computer to know whom he dialed. It then let him collect all the client’s information in a database and, with one click of the mouse back in 1995, allowed him to create a piece that would be mailed out to the client.





Flash forward 18 years and Wilson is working with many different CRM tools. For the past five years some of these have been Act, Salesforce, Sugar CRM, Cam Card Business Card Reader software and Goldmine. Not much of a fan of Apple over the years, Wilson’s first computer was an Apple II Plus, but since then, he has been a PC guy all the way. He still has an Android phone. Then Wilson purchased his wife an iPad for Christmas.


He thought it would be nothing more than a glorified toy. Then he started using it for work one night just to see if there was any CRM technology on it. He chose one app that was simple to use and simple to get started on for the next day. He found it unbelievably simple, able to put into practice all the things he had learned. All the CRM tools he had used in the last 20 years were on this device. He has used an iPad every day since.

FireShot Screen Capture #050 - 'Routzy I Mobile Sales and Contact Management App for the iPad' - www_routzy_com


Wilson has also used a number of accounting software tools since starting his business four years ago. QuickBooks, Quicken, Excel spreadsheets and now the digital world accept payments. He keeps track of personal finances with Mint and banks with Chase online. The coolest software Wilson says he has found for tracking business expenses and invoicing has got to be Xero.


Wilson has found that it is very simple to reach out to these companies whose technology he is using. He reaches out to them on Facebook and via phone. He does this not to just thank them for being great companies, but to see if he can “sharpen my business sword” through them.


By asking each of the companies to allow software components to work together or to get components to work in certain ways, Wilson has found it could make his life easier.


He said that every company is not going to be willing to do this. He said to reach out once per week to companies providing your sales-related technology and asking them to sharpen your sword for you is a logical step. This idea 10 years ago would simply not have been done because it would have gotten you nowhere, Wilson said. No company took “customer complaints,” or more appropriately “customer suggestions,” very seriously, he noted.


But today, in an ever-changing marketplace, more companies are growing out of efficiency. Great ideas are making our world fantastically simple, Wilson said.


With everyone walking around with a mobile computer in their pocket, Wilson said it is worth considering on a monthly, if not weekly, basis for each and every salesperson, no matter what their status in any organization, to reach out to technology companies. Wilson said by going to these firms with questions and suggestions it can help sharpen the individual’s business sword.