archwaywp, Author at archwayinternetmarketing.com

the latest picture of YouTube trends

July 31, 2013 by archwaywp Leave a Comment

Get the latest picture of YouTube trends

Knowing what is hot on YouTube can impact your business’ video presence and social media efforts on the Web.

Archway Internet Marketing can monitor YouTube trends for your business and help you with your video posts. Archway’s social media experts can let you know the latest trends in the industry and just where to put your video and marketing efforts.

One place Archway turns for information is YouTube Trends. The site provides up-to-date information on just what is happening in video production. Archway can breakdown the YouTube Trends numbers and let you know what the figures mean for your marketing efforts.

Using viewership data and input from video experts from across the country, YouTube Trends provides insights into what is drawing viewers across the country. It also helps determine why that popularity is occurring.

Archway can take that information a step farther and show you just how your business can capitalize on those YouTube Trend numbers.

YouTube Trends also serves as a testing site for video tools , allowing a sharing of information and reviews about new technology.

Key tools on YouTube Trends are the Dashboard and Map. The Trends Dashboard monitors the most watched and most shared videos on YouTube. The Dashboard, introduced in 2010, can break the video numbers down by location and demographics.

The Trends Map shows the most watched and shared videos in different areas of the United States during the last 12 to 24 hours. The map takes the Dashboard data and shows the impact across the United States. It also shows the top videos for various demographic groups. Top videos are shown through bar charts, with different colors noting the top videos among different demographic groups.

Demographics data is gained through the videos viewed by registered and logged-in YouTube users. There are times that data is insufficient for a certain city and a complete list of video viewing for that city is not available. Some areas are not used for statistical purposes as a reliable number cannot be gained from that area on a regular basis.

The Trends Map is only used for the United States right now, but YouTube hopes to expand its video viewing and sharing to include other countries in the very near future.

The Dashboard’s time-consuming downloads between a selected region and the listing information have angered some users, but YouTube says it is working on trying to speed up the download time and asks for users, in the interim, to be patient and wait for the downloads to occur.

Archway can help your business determine the best video uses for the firm and keep track of YouTube trends for you.

Call or email Archway today and let a team of professionals explain how to grow your business with video images. Call 1-877-50-TWEET (877-508-9338) or email manageyourtwitter@gmail.com and let’s get working on video and other marketing tools for you

Gives tours of your firm 24/7

July 11, 2013 by archwaywp Leave a Comment

3:54 pm archwaywp +

When French military and political leader Napoleon Bonaparte said “A picture is worth a thousand words,” he must have been envisioning virtual tours.

You can drop 9,000 or 10,000 words explaining how awesome your business is (and likely lose you readers’ interest at about word 513) or you can show people just how awesome your office is with a virtual tour. Archway Internet Marketing can help create that visual tour for your business. You can make guests feel like they’re only a mugful of coffee away from being right in your office.

Archway can work with your firm to give virtual visitors a panoramic, 360-degree view of the inner workings of your establishment. You can show them the equipment, personnel and production they get when they hire your firm. You can showcase just what sets your business apart from the rest. No matter how good of a salesman you are when visiting a client, the thought always exists in his or her mind of “Is this firm really that good?” (along with “When is he going to offer to buy me lunch?,” of course). With the virtual tour that Archway can create for your business, you can back all your bravado with proof that your equipment and personnel are second to none.

Even if half the world away, potential and existing clients can walk around your office, learning the ins and outs of your business through the virtual tour. They can see just how impressive your business is – and they can do it whenever it is convenient for them – from their office, their laptop, their smartphone or even from the comfort of their own home via their desktop computer. They will get a guided tour of your business without you having to stay late and miss dinner with the family.

Archway can help you create a top virtual tour and get the marketing tool placed prominently on Google so you draw web hits from potential clients around the globe. The tour will even show up in Google searches, Google + Local and Google maps. Archway can also help get the virtual tour as part of your own business website, driving even more traffic to your web address. It can also be a part of your social media efforts, drawing even more interest and visitors to your website.

You can get up to 10 points of interest photos to show off your business. Clients and customers can see just what makes your office tick, how you do what you do. A virtual tour puts your best foot forward every single time someone clicks around your business website.

Archway can also help you track the virtual tool’s activity and what kind of return it is creating on your investment. You will get all the analytics on the virtual tool – and Archway will break the numbers down for you in easy-to-understand language.

With the virtual tour, you get royalty-free pictures and no server fees. Statistics show that nearly 5 million Americans every day take a virtual tour and that 67 percent of individuals with incomes of more than $75,000 have taken virtual tours. Make sure your firm is not missing out on valuable exposure to potential customers by not having a virtual tour.

Archway can also help you market the virtual tour through emails and social media outlets, providing the greatest exposure possible for your effort.

The marketing experts at Archway can also help get the right pictures of your business put on Google Places so that potential customers are seeing your business at its best. Archway will design a marketing plan for you involving virtual tours, Google Places, social media and whatever other avenues you want to explore. And if you are not sure what direction to take, Archway can give you a ton of recommendations.

An Archway representative can put a virtual tour plan in place for your business.

Call or email Archway today and let a team of professionals explain how to grow your business with images. Call 1-877-50-TWEET (877-508-9338) or email manageyourtwitter@gamil.com and let’s get working on getting those images in place. Napoleon Bonaparte would be proud.

Filed Under: Blog, Local Internet and Archway News, Print and Video, Promotions, Social Media, Web Development

Grow your business with a Mobile App

July 8, 2013 by archwaywp Leave a Comment

2:22 pm archwaywp +

Keeping up with technology is not just a way to get ahead; it is a vital component of business survival these days.

Fall behind the technology curve and you risk going the way of Beta videotape and eight-track tapes. App’s for iPad’s and Android phones are changing the way people live and conduct business and your firm needs to be part of the action.

Mobile app’s are new technology requiring constant monitoring as the industry continues to change rapidly. There are huge advantages to being at the forefront of mobile app use. Archway Internet Marketing can help map out a plan for your business to capture the emerging mobile app audience. By using mobile app’s wisely, you can grow your business and see increased profits.

Here are five ways that mobile app’s can grow your business:

Advertising – By having your business name and company logo prominent on your app, you have free advertising and a constant reminder of your name to clients and potential clients. It keeps your name prevalent in individuals’ minds. By being at the forefront of mobile ap use, you can put yourself ahead of your competition. With more individuals going to iPad’s and Androids every day, you have a constantly growing audience by being active with mobile app’s.
Constant access – Much like having a web presence, having a mobile app gives potential customers the ability to access your business 24 hours a day, seven days a week. Allowing people to see your products and services at their convenience is a great benefit for your company. You can give customers the option of reaching out to your business without having to go to your website.
Marketing component – A mobile app is one more way to market your business. You can cross-advertise, driving people to your Facebook page, Twitter tweets and other social media avenues and vice versa. Customers can also spread the word about your business by sharing your mobile app with friends. You can also work the mobile app to keep users informed about promotions and deals.
Business builder – People are enthralled with their gadgets. Smart phones’ popularity continues to grow. If you give people a helpful and engaging app, they will keep you prevalent in their mind. Give them something they can use – whether for business or pleasure – and they will share word about your app with others.
Revenue source – Giving customers an avenue to order your goods or services through your app can be another revenue stream for your business. In additional to your brick-and-motor store, having people buy your product at their convenience is a great way to raise your revenue. If they can get what you are offering with a few taps of their smart phone, they are likely to remain a regular customer. You can also garner revenue through mobile app upgrades that require purchase or through advertising on your app.

Many businesses have yet to get a mobile app presence. You can take a portion of your competitors’ business by being app active ahead of them. Archway Internet Marketing can show you just how to get that done.

An Archway representative can put a mobile app plan in place for your business.

Call or email us today and let our team explain how we can grow your business with a mobile app. Call 1-877-50-TWEET (877-508-9338) or email manageyourtwitter@gmail.com and let’s get working on that business app.

Filed Under: Web Development Tagged With: IPad's, Mobile App, Mobile App's

Coding and kids

June 24, 2013 by archwaywp Leave a Comment

1:54 am archwaywp +

By Christian Wilson

Traveling to 50 trade shows in the last five years, I have spoken to a lot of great coders. The funny thing is that few of them learned their coding skills in classes.

The hacking and drinking scene from “The Social Network”

doesn’t have a professor anywhere in the picture and that is pretty accurate. Coding is not a skill embellished within the walls of academia. It is a talent that gets perfected by those outside the “book smart” set.

I am not a fan of my son prepping for such coding job interviews as in The Social Network, especially because he is only 12 years of age! But getting him started now on coding can only help his future.

There is a West Coast college that costs way beyond $20,000 to get into and I am not sure instructors there teach their students how to handle The Social Network assignment – hacking and interception. I am pretty sure that if you called instructors at the college and asked “Do you teach your students ‘to gain root access to a python web server, expose its SSL encryption and intercept all traffic over its secure port … all behind a Pix firewall emulator?” there would be silence or a dial tone on the other end.

Do our schools teach:
 Python?
 Ruby on Rails?
 PHP?

Why aren’t they?

Check out higher education course syllabuses and you likely will see few mentions of these items anywhere within the classroom setting.

Why are we waiting until college to have kids get involved in coding? I believe that kids in high school, or maybe even grade school, would have an easier time reading, writing and understanding the code language. Much like any foreign language, the earlier you get students immersed in the language, the more fluent they become. Why are we not teaching code in grade schools and middle schools?

As an example, even if you just had kids play a code-learning game, like Primerlabs.com’s Code Hero (http://primerlabs.com/codehero ), an hour a week, it could mean big bucks for those kids later in life. By having the basics of code language, as well as having fun with code, they could be well on their way to lucrative IT careers. With such games, you could also find the naturals with code and steer them down more IT avenues. Activities like Code Hero let youth make their own game while learning code in the process.

I have my son creating a blog this summer just so he learns the fundamentals of coding. While giving him some coding knowledge, it also will help him with his reading and writing skills. Plus, it starts getting him ready for that Facebook interview in nine or 10 years (minus the shots I hope)!

Filed Under: Blog, Local Internet and Archway News, Web Development Tagged With: Code, Code Hero, kids, Primerlabs.com, Social Network

Presence on foursquare can round out social media efforts

June 15, 2013 by archwaywp Leave a Comment

3:37 am archwaywp +

Having a presence on foursquare, which has both an app and website, can drive more customers to your business.

Users turn to foursquare to find out about businesses in an area and to get reviews of a business from friends and experts. By being on foursquare, you can reach new potential customers and develop relationships with existing clients.

There are 33 million foursquare users and 1 million businesses already having a presence on the social media tool. You need to join the crowd. Users give their take on a business, can see if friends are there now and how many friends have frequented the establishment. Patrons give tips for future patrons on the best items that a business has to offer.

For your business, you can use foursquare to promote specials and give deals for individuals checking in on foursquare, as well as give a brief synopsis of your business and offerings. You can also provide vital information like your address, telephone number, hours, website and Twitter name. A map is also provided to help individuals locate your establishment.

Increase your connections to potential customers by being a part of foursquare. Not sure how to go about doing that? Let the experts at Archway Internet Marketing do the work for you. Archway’s experience with social media can get you up and running on foursquare and other tools in no time. Archway can monitor foursquare and other social media tools for you and make your presence felt so that new foot traffic continues to come into your store or business.

Archway can coordinate the foursquare tools that can increase your business’s presence and boost your bottom line. Keeping a handle on what is being said about your business on foursquare and other social media is a time-consuming effort. Archway can show you ways to capture a larger audience with foursquare tools – or Archway can even handle the foursquare and other social media responsibilities for your firm.

Promote news about your business, lets residents know about upcoming events and offer discounts through foursquare. You can also set up a Foursquare Special to attract and reward visitors to your establishment.

Checking the numbers is something foursquare – and Archway – can do for you. Get analysis of just what foursquare is doing for your business. The analytical information from foursquare will show you who is checking out your business and who is checking in from your business. You will get demographic information about who is talking about your business and what they are saying, not just on foursquare, but on other social media as well.

What if you do not have a bricks-and-mortar storefront? Are you out of luck for generating business through foursquare? Absolutely not! There are tools available that let you have a foursquare presence as well. You can launch a page for your business whether you have a storefront location or not. Connect with fans and grow your fan base with a foursquare page regardless of where you do business. Capture fans browsing for information on what you are provide. Like a burger joint offering free T-shirts for foursquare users or a breakfast eatery offering free sweet rolls for foursquare patrons, you can offer deals for foursquare users frequenting your business as well regardless of your address or location.

Whether you have a retail store, restaurant or service-oriented business, foursquare provides you with ways to boost your client base. A strong foursquare presence can drive more people to your business and get them to buy more items, providing more income for you.

Let the experts at Archway help you with foursquare and other social media tools. Call 1-877-50-TWEET (877-508-9338) or email manageyourtwitter@gmail.com and let Archway help develop your marketing strategy through foursquare and other avenues.

Filed Under: Blog, Social Media

A2bskateboard shop

June 11, 2013 by archwaywp Leave a Comment

4:11 am archwaywp +

By Christian Wilson

Filed Under: Local Internet and Archway News

WordPress Camp and Bees

June 8, 2013 by archwaywp Leave a Comment

9:02 pm archwaywp +

By Christian Wilson

Filed Under: Local Internet and Archway News, Uncategorized Tagged With: Wordpress

Instantly increase your firm’s social media profile

May 30, 2013 by archwaywp Leave a Comment

4:46 pm archwaywp +

Being “liked” used to be something you hoped for when passing a note with “yes” and “no” boxes in homeroom. Now being “liked” is vital for you business.

Tweeting used to be something an annoying parakeet did while you tried to sleep. Now it is a way to get news out about your business.

Social media is all the buzz these days, but what tools do you need to reach the customers you want? Where and how do you start? The amount of options out there can make your head swim.

The experts at Archway Internet Marketing can help you find your way in the growing maze of social media outlets. We can get you started or fine-tune your efforts, if you have already ventured into the social media waters. Archway representatives can set up systems for your business that keep you prevalent on key social media tools.

Here are some of the key social media outlets Archway can help you be a part of:

– Twitter: Use 140 characters to send a message out about your business. Once you are tweeting (sending updates to followers), there are several tools and apps, such as Tweetdeck and Tweetie, that can strengthen your Twitter presence.

– Facebook: While originally a way to keep up on the activities of extended family and old friends, Facebook has become a way for businesses to connect with customers and potential clients. By being “liked” by a Facebook user, a business can let that user know of business news and special offers. When using Facebook, if easily distracted by shiny objects, you can go with Facebook Lite, which keeps your Facebook page to just your News Feed, Birthdays and Events.

– Blogging: Having a blog is a great way to let customers and clients know of new happenings and offerings. You can start a conversation on a topic in your industry and connect with individuals that way. Blogs can help put a face on your business. You can let customers see your human side, which can pay huge dividends. Don’t have the time to write a blog? Archway can provide ghostwriting services for you.

– Blog comments: Once you establish a blog, the comments area is a way to gauge feedback from customers. You don’t always get honest answers in face-to-face meetings with customers, but blog comments are normally pretty straight-forward and honest. If you do allow comments on your blog, you or someone designated as the webmaster needs to keep a watchful eye on the site. Spammers looking to sell their own products are more than willing to post non-related links on your site, gumming up the works. Also, watching the site for libelous and inappropriate comments is vital. You don’t want your site to be taken over by ranters and crackpots. Using Disqus, a popular communication system, can boost the number of comments on your websites.

– Photos: We are a visual society. Keeping people’s attention is vital, if they are going to spend time at your website or talking about your product. Flickr Creative Common Search is a great way to find usable photos for blog posts. Instagram is a growing presence in the social media market. The Instagram app gives you a way to promote your business by showing people events and opportunities at your firm. With Instagram, you promote through images, not words.

– YouTube: Expounding on that visual society statement, we are crazy about videos. Whether it be an adorable kitten sleeping or a goat chiming in on Taylor Swift songs, we love to watch moving objects. You can have a YouTube presence, posting video of events your business sponsors or maybe give a how-to demonstration that can generate traffic back to your website.

– Foursquare: A free app that provides personalized recommendations on where to go and what to do based on an individual’s past choices. Getting involved with Foursquare can generate business. You can offer deals to users nearby your business or who have interests that fit your business profile. There are more than 30 million people worldwide who have downloaded the app and more than 1 million of them use the Merchant Platform, which can include your business.

The experts at Archway Internet Marketing can help devise a social media plan for your business. Call us at 1-877-50-TWEET (877-508-9338) or email us at manageyourtwitter@gmail.com and increase your social media profile.

Filed Under: Social Media

Google plus tools aid businesses

February 18, 2013 by archwaywp Leave a Comment

7:09 am archwaywp +

Google plus is providing opportunities for businesses that other web access points do not.

Two of those opportunities are Hangouts and Communities. But just what exactly are these tools and how can they be beneficial to your business?

The experts at Archway Internet Marketing can explain the tools to you and in what ways they can specifically boost your business. But here is some basic information about the items:

Google Plus’ Hangouts give you another meeting tool, another way to connect with staff in other offices or clients across the country. Communities give you a way to connect with people sharing an interest, people who could use your product or service now or in the future.

Hangouts are video streams that let multiple people chat live at the same time. It is a huge advantage to using Google+ and one of its biggest selling points. The video streams have been improved since Google plus was instituted, making it a better business conference site. As long as you have at least 150 kilobits per second of bandwidth, you can connect to a Hangout.

There are also Hangouts On Air, which allow Google plus users to broadcast hangouts to many viewers. That web-access avenue has also been tweaked. Now when the host is the only participant in the Hangout On Air, the filmstrip of faces below the screen will go away.

A rapidly growing trend is Google + Communities. The Communities act similar to Groups on Facebook. Google + Communities are only a few months old, but have captured the fancy of those who are active on plus. It enables them to share information with individuals with similar interests.

Communities can be a boon to your business as Communities provide a key way to interact with potential customers, enabling you to connect with people who have a vested interest in your products. Having an interested audience is a huge benefit to businesses and a definite way to increase sales. By being involved with a Community linked to your product area, you are much more likely to sell your goods and services.

While the temptation is there to hawk your product continuously – and that alone can boost sales some – being part of a Google + Community gives you a great way to interact with customers and potential customers and build clients for the long haul, not just one-time sales. Google plus and other social media avenues should not be used simply as advertising venues, but more as ways to connect with current and future customers.

Communities give you a great way to increase attention of your brand and services. Communities are straight-forwarded gathering places and people in a Community that matches your business are definitely potential customers. Once you have established yourself as a trustworthy source of information, people in the Community will be more more willing to listen to sales pitches. Again, a soft sell is definitely better. You are still looking to generate relationships more than just one-time sales through your efforts.

If you look through the Communities and don’t find one that fits your product’s genre, start your own Community, and make it public to increase your audience. The experts at Archway can help you set up your own Community and monitor it for you. If you start your own Community, make sure to tell other Google Plus users about it, as well as clients and potential clients connected to you on other social media avenues, like Facebook and Twitter.

Many people turn to Google Plus Communities to get more information or questions answered in a certain field. Make sure that you share your expertise with the Community audience so they turn to you as an expert in that field. No better way to get a potential customer to your site than to answer one of their questions by pointing to information already posted in a blog on your website. You can also use Community discussions as fodder for your website’s blogs or articles.

Let the marketing experts at Archway help you with these Google + tools. Call us at 1-877-50-TWEET (877-508-9338) or email us at manageyourtwitter@gmail.com and let us help with your marketing efforts through Google Plus.

Filed Under: Social Media

SHARPENING THE SWORD IN A SOCIAL MEDIA WORLD

February 8, 2013 by archwaywp Leave a Comment

9:10 pm archwaywp +

Christian Wilson has more than 20 years’ experience in the sales world, the last seven of which have been in digital advertising sales.

Customer relations management tools have changed greatly with technology in the last 20 years, he noted. When Wilson first started making sales calls, he used the telephone, pressing numbers dialed off lead cards that were nothing more than cards printed out with people’s name, address and phone number on them. Then he moved into a professional company that paid for a service called Tele-Magic that would allow the computer to know whom he dialed. It then let him collect all the client’s information in a database and, with one click of the mouse back in 1995, allowed him to create a piece that would be mailed out to the client.

Flash forward 18 years and Wilson is working with many different CRM tools. For the past five years some of these have been Act, Salesforce, Sugar CRM, Cam Card Business Card Reader software and Goldmine. Not much of a fan of Apple over the years, Wilson’s first computer was an Apple II Plus, but since then, he has been a PC guy all the way. He still has an Android phone. Then Wilson purchased his wife an iPad for Christmas.

He thought it would be nothing more than a glorified toy. Then he started using it for work one night just to see if there was any CRM technology on it. He chose one app that was simple to use and simple to get started on for the next day. He found it unbelievably simple, able to put into practice all the things he had learned. All the CRM tools he had used in the last 20 years were on this device. He has used an iPad every day since.

Wilson has also used a number of accounting software tools since starting his business four years ago. QuickBooks, Quicken, Excel spreadsheets and now the digital world accept payments. He keeps track of personal finances with Mint and banks with Chase online. The coolest software Wilson says he has found for tracking business expenses and invoicing has got to be Xero.

Wilson has found that it is very simple to reach out to these companies whose technology he is using. He reaches out to them on Facebook and via phone. He does this not to just thank them for being great companies, but to see if he can “sharpen my business sword” through them.

By asking each of the companies to allow software components to work together or to get components to work in certain ways, Wilson has found it could make his life easier.

He said that every company is not going to be willing to do this. He said to reach out once per week to companies providing your sales-related technology and asking them to sharpen your sword for you is a logical step. This idea 10 years ago would simply not have been done because it would have gotten you nowhere, Wilson said. No company took “customer complaints,” or more appropriately “customer suggestions,” very seriously, he noted.

But today, in an ever-changing marketplace, more companies are growing out of efficiency. Great ideas are making our world fantastically simple, Wilson said.

With everyone walking around with a mobile computer in their pocket, Wilson said it is worth considering on a monthly, if not weekly, basis for each and every salesperson, no matter what their status in any organization, to reach out to technology companies. Wilson said by going to these firms with questions and suggestions it can help sharpen the individual’s business sword.

Filed Under: Local Internet and Archway News, Social Media