Social media sites get a bad reputation for being a tool used for individuals to talk about themselves or about trivial matters. However, a presence on every social media site that one can think of is a necessity for all businesses, small or large. Here are some of the different social media sites that a business can use to their advantage.

Some Social Media Sites Are
-Twitter
-Reddit
-Yelp
-LinkedIn
-Google+

The above are social media sites that businesses can use to their advantage that are not video- or picture-oriented.

Twitter
Twitter is not the one-sided conversation tool that it looks like at first glance. Instead, it is the most important promotion tool. There are two kinds of people who use Twitter: those who own businesses and want promotion, and those who have accounts solely to follow businesses and people of import and find out about what is being promoted.
It allows the use of both a profile picture and an overhead banner that a business could use to advertise a current project or promotion. Hashtags allow the user to tag words within entries, so that anyone searching for that particular tag will see the entry. This is a great way to spread awareness to potential clients.
Before getting to 2,000 followers, a user is allowed to follow up to 2,000 people, but only a certain number can be followed per day. It is generally not a good idea for a business to follow too many people simply in the hopes that those people will become followers in return, but following accounts that would follow the type of business you have is never a bad idea. A band, an author or an art-related business, however, can follow a lot of people without looking less legitimate, and there are an abundance of people following similar accounts that you can follow.
People can be messaged, tweeted to, and replied to, but sending someone a private message solely for the purpose of trying to engage them in your business will not likely be successful. Too many users try to do that on twitter anyway, and private messages can quickly become more sources of spam than anything else.
Twitter also allows a short bio and a website, and a business with two websites can always put the URL for the second one in the bio section.

Reddit
Reddit is not as openly accepting of promotion as Twitter is, but it can still be a good place to get people interested in what a business have to offer. There is no real profile page for users, so it isn’t as if some real advertising for a user’s business can take place. But interacting with users and posting in threads simply for conversations’ sake can certainly get notice.
Reddit has strict rules regarding spam, so anyone wanting to promote something on Reddit needs to make sure that anything they post can not be seen as spam. Certain subreddits also encourage users to comment on a certain number of posts before posting your own thread, in order to cut down on spam.
Sub-reddits are general categories within Reditt, such as “music,” “books” and “news”. If a business has to do with science and has a specific story to share (as in, not simply a promotion for the business), the science subreddit would be a good place to post. If a business has gotten some press coverage, trivial or not, the news subreddit may be a good place to post the link to the article.

Archway Internet Marketing Inc keeps an eye on Social Media and Digital Advertising for clients. Archway Internet Marketing is known for guiding clients through planning and preparation decisions to minimize Digital Advertising and help increase their bottom Line. Whether it is Social Media or Ad words, The firm prides itself on being available to play a major role in Digital Advertising Support, Content Marketing and Print and Video.  To schedule an appointment with Archway Internet Marketing, call (877) 50-TWEET .

Having a presence on foursquare, which has both an app and website, can drive more customers to your business.

Users turn to foursquare to find out about businesses in an area and to get reviews of a business from friends and experts. By being on foursquare, you can reach new potential customers and develop relationships with existing clients.

There are 33 million foursquare users and 1 million businesses already having a presence on the social media tool. You need to join the crowd. Users give their take on a business, can see if friends are there now and how many friends have frequented the establishment. Patrons give tips for future patrons on the best items that a business has to offer.

For your business, you can use foursquare to promote specials and give deals for individuals checking in on foursquare, as well as give a brief synopsis of your business and offerings. You can also provide vital information like your address, telephone number, hours, website and Twitter name. A map is also provided to help individuals locate your establishment.

Increase your connections to potential customers by being a part of foursquare. Not sure how to go about doing that? Let the experts at Archway Internet Marketing do the work for you. Archway’s experience with social media can get you up and running on foursquare and other tools in no time. Archway can monitor foursquare and other social media tools for you and make your presence felt so that new foot traffic continues to come into your store or business.

Archway can coordinate the foursquare tools that can increase your business’s presence and boost your bottom line. Keeping a handle on what is being said about your business on foursquare and other social media is a time-consuming effort. Archway can show you ways to capture a larger audience with foursquare tools – or Archway can even handle the foursquare and other social media responsibilities for your firm.

Promote news about your business, lets residents know about upcoming events and offer discounts through foursquare. You can also set up a Foursquare Special to attract and reward visitors to your establishment.

Checking the numbers is something foursquare – and Archway – can do for you. Get analysis of just what foursquare is doing for your business. The analytical information from foursquare will show you who is checking out your business and who is checking in from your business. You will get demographic information about who is talking about your business and what they are saying, not just on foursquare, but on other social media as well.

What if you do not have a bricks-and-mortar storefront? Are you out of luck for generating business through foursquare? Absolutely not! There are tools available that let you have a foursquare presence as well. You can launch a page for your business whether you have a storefront location or not. Connect with fans and grow your fan base with a foursquare page regardless of where you do business. Capture fans browsing for information on what you are provide. Like a burger joint offering free T-shirts for foursquare users or a breakfast eatery offering free sweet rolls for foursquare patrons, you can offer deals for foursquare users frequenting your business as well regardless of your address or location.

Whether you have a retail store, restaurant or service-oriented business, foursquare provides you with ways to boost your client base. A strong foursquare presence can drive more people to your business and get them to buy more items, providing more income for you.

Let the experts at Archway help you with foursquare and other social media tools. Call 1-877-50-TWEET (877-508-9338) or email manageyourtwitter@gmail.com and let Archway help develop your marketing strategy through foursquare and other avenues.