Leads are Important: How to Get Them Once, then Keep Getting Them

8:49 pm

Leads are to customers as the egg is to the chicken. You require a lead to develop a customer, and the customer gives you the means to continue developing more potential customers.

The difference, however, is that there is no question pertaining to what came first when talking about opportunities and customers. You always generate the lead before you generate customers.

The challenge with lead generation is ensuring that you can acquire more customer opportunities. The reason for this is that you may be selling to customers who will be unlikely to purchase the same product or service multiple times.

Let’s explore both the importance of the lead as it pertains to your marketing and overall business, and explore how you can effectively generate more customers by increasing your business’s sales potential.

Understanding the Importance of Potential Customers

The potential customer can be any person. They may be someone you know, someone who will find your products or services through an Internet search, or someone who arrives at your website through one of your many advertising avenues.

This person represents the first step in a long line of actions in the sales chain.

This means that every lead is a potential opportunity to make a sale. You may be able to turn every lead into a sale, but you need people to begin that long chain of actions and the resulting profit you desire.

There are two qualities integral to completing a sale: the quality of a lead, and the quantity of your customer opportunities.

Quality tends to trump quantity, especially when you are investing a large amount of funds to acquire new potential customers.

The Differences in Lead Quality

Imagine that you have four companies capable of producing opportunities for business: Brand A in the US, brand B in the Philippines and brand C in India.

Brand A may produce moderate to high quality opportunities, but this company will generally require a large investment to do so. This can severely hinder your ROI.

Brands B and C may be able to produce these visitors at a fraction of the cost that brand A can, but these opportunities will tend to be substantially lower in quality. They may convert at a small fraction of the rate that visitors from brand A convert. Some may not even convert into customers at all because they are derived from automated means.

The problem is that brand A may also use brand B or C to generate traffic. They mix mix their own traffic with them, or substitute them completely.

This difference in quality can mean the difference between a lot of wasted dollars and the generation of many profits for your business.

The best alternative is to utilize a company that pulls visitors from a number of sources, or that focuses on utilizing a number of reputable generation tactics. Companies like the Ukraine-based Leadware excel at providing this to businesses.

Illustrating Lead Quality

The reason companies like Leadware excel at generating quality leads revolves around something that is independent of their location. Their intention is to act like a proper business rather than someone selling an addictive substance to an individual.

Lead quality can be obtained through processes such as theirs.

This process involves the following three steps in a closed loop:

  1. Lead Research – Their team communicates with your business to determine qualities about the visitors your desire. This is the building block for customers in every business, which include E commerce.
  2. Lead Enrichment – Their team works with you to continue finding new potential customers using social accounts and other marketing avenues, which creates the presence of positive PR. Each lead is focused, which results in a high ROI.
  3. Sales Development – Leadware’s teams set appointments to keep in contact with your business. This focused cycle repeats to drive business that stays both lean and effective.

The quality contained within this process derives itself from the way your business stays intimately connected with the lead provider. This allows you to drive reliable potential customers towards businesses focused on E commerce.

The secondary attributes, such as the positive PR generate on social media networks, helps to further your business. It leaves people with the impression that others care about your business, which means that your business becomes recognized as a reliable provider for your products and services.

These qualities can be used to generate even more customers by integrating them with your overall advertising strategy.

Can You Make Your Advertising Efforts Travel Further?

The one quality that separates a successful business from one that merely breaks even is the ability to stretch a dollar even further. So long as it works, this action will provide your business with a leaner way of generating more revenue that can be reinvested into your company.

Services like SearchQuant.com can make this goal a reality. You can incorporate it with an effective lead provider to make your lead generation into something explosive rather than just multiplicative.

Imagine the many ways a potential customer could come in contact with your business. By utilizing several tactics, you can help increase awareness about your brand while creating results that complement one another.

If you add tactics like social selling on LinkedIn, Facebook and other networks to the mix, you can further these results even more.

The One Thing to Take Away About Lead Generation

If you come away with one thing about lead generation, it should be this: not all leads are created equal.

To drive business, your goal needs to be to acquire high quality visitors whom consistently convert into customers. The more cost-efficient this acquisition is, the better your profits will be.

By branching out and using multiple methods of lead generation, you will make your efforts significantly leaner than they would be otherwise.

You can compare it to one person fishing from several interconnected small ponds instead of just one lake. That person will need to expend less effort to catch the same amount of fish, and those fish will continue to be abundant.

Customers are similar, except they aren’t attracted by simple bait. They require you to lure them with good intentions, amazing products and worthwhile services. They will then tell their friends to seek your business for solving their problems, which in turn is what creates the exponential effect that good advertising can have.

If you want to hook your customers into your business, then one thing is for certain: you can’t treat them like fish. You want to acquire quality customers to keep your business soaring.

Social Media TEXT

10:52 pm

Social media sites get a bad reputation for being a tool used for individuals to talk about themselves or about trivial matters. However, a presence on every social media site that one can think of is a necessity for all businesses, small or large. Here are some of the different social media sites that a business can use to their advantage.

Some Social Media Sites Arereddit

The above are social media sites that businesses can use to their advantage that are not video- or picture-oriented.

Twitter is not the one-sided conversation tool that it looks like at first glance. Instead, it is the most important promotion tool. There are two kinds of people who use Twitter: those who own businesses and want promotion, and those who have accounts solely to follow businesses and people of import and find out about what is being promoted.
It allows the use of both a profile picture and an overhead banner that a business could use to advertise a current alltwitter-twitter-bird-logo-white-on-blueproject or promotion. Hashtags allow the user to tag words within entries, so that anyone searching for that particular tag will see the entry. This is a great way to spread awareness to potential clients.
Before getting to 2,000 followers, a user is allowed to follow up to 2,000 people, but only a certain number can be followed per day. It is generally not a good idea for a business to follow too many people simply in the hopes that those people will become followers in return, but following accounts that would follow the type of business you have is never a bad idea. A band, an author or an art-related business, however, can follow a lot of people without looking less legitimate, and there are an abundance of people following similar accounts that you can follow.
People can be messaged, tweeted to, and replied to, but sending someone a private message solely for the purpose of trying to engage them in your business will not likely be successful. Too many users try to do that on twitter anyway, and private messages can quickly become more sources of spam than anything else.
Twitter also allows a short bio and a website, and a business with two websites can always put the URL for the second one in the bio section.

Reddit is not as openly accepting of promotion as Twitter is, but it can still be a good place to get people interested in what a business have to offer. There is no real profile page for users, so it isn’t as if some real advertising for a user’s business can take place. But interacting with users and posting in threads simply for conversations’ sake can certainly get notice.
Reddit has strict rules regarding spam, so anyone wanting to promote something on Reddit needs to make sure that anything they post can not be seen as spam. Certain subreddits also encourage users to comment on a certain number of posts before posting your own thread, in order to cut down on spam.
Sub-reddits are general categories within Reditt, such as “music,” “books” and “news”. If a business has to do with science and has a specific story to share (as in, not simply a promotion for the business), the science subreddit would be a good place to post. If a business has gotten some press coverage, trivial or not, the news subreddit may be a good place to post the link to the article.

Archway Internet Marketing Inc keeps an eye on Social Media and Digital Advertising for clients. Archway Internet Marketing is known for guiding clients through planning and preparation decisions to minimize Digital Advertising and help increase their bottom Line. Whether it is Social Media or Ad words, The firm prides itself on being available to play a major role in Digital Advertising Support, Content Marketing and Print and Video.  To schedule an appointment with Archway Internet Marketing, call (877) 50-TWEET .



4:54 am

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yes                              No


11:25 pm



Not something you hear about in the world of internet marketing anymore. Unless you are referring to white hat black hat SEO.


I recently was working for a startup that was led by one of the most ethical men I have ever met. I have been working for him on an almost full commission basis for over 4 months until recently. What made it so simple and great was and is the fact that he always paid on time and was never a hard person to deal with and most of all was always honest and truthful and forth right with any questions.


I have had many sales calls but recently was attacked by an old sales lead who not only admitted to stealing the idea I was trying to sell him but out right made it sound like he was doing the world a favor to steal the idea and do it better.

I told him I had no interest in helping him in his project and he got upset and asked if I would sell for him and what he should pay me as in what percentage did I make so he could match it or beat it or offer me less because this guy is a beast of a “class act “tongue fully implanted in cheek.

He was quick to point out that he felt we were breaking some rules in his mind and there for it was ok for him to copy the technology and even steal it.

He also stated “Poaching employees is not unethical. And that’s not what I was trying to do in the first place.” When you offer someone a job to sell the same thing at a better price I believe “pouching” is what you are doing which is a synonym for “stealing” a highly unethical practice.


So I found it funny when he said it was cool and totally OK with him actually encouraged me to Blog about this. I could hardly resist.

Business social from social media the real transition!

5:46 am

It is simply not just a matter of connecting with a giant network and spamming them with a ton of information. ( ie bad social media) or  working with a group that follows your company because they want to remain up to date on what they love about your company.(ie good social media by most guru or community manager standards.)

Social business is about connecting with a target market( People who should already use your product or service but

A. haven’t discovered it or

B.have and didn’t know why it would help them.)

when and how they want to be touched about your given business for the singular purpose of growing your sales.

This is not spam but a respectable way to do and grow your business.

Having and showing a working knowledge of your companies industry
(Builds trust)

Having connections and first level connections that can verify and indorse your companies abilities.
( builds confidence)
Working to connect with people on there terms in a real way about your company I’m an authentic win win win.

(Authentic )


“The keys to brand success are self-definition, transparency, authenticity and accountability.” –Simon Mainwaring


I believe authenticity creates success more than sales techniques do.

Customers Don’t Buy From People They Like, They Buy From Those They Trust.


Christian Wilson

Archway Internet Marketing Inc



12:18 am

Now Available !!!! from Archway!

4:32 am


Promote your firm through Pinterest, Instagram

7:16 pm


Pinterest and Instagram are two avenues you can use to promote your business with images.
Being a very visual society, these two social media tools can get your business’s message out before potential customers with very few words. With images speaking volumes, these two tools give you the opportunity to make a lasting impression with potential customers with photos.
The experts at Archway Internet Marketing can show you how images can be used to promote your business. Archway representatives can market your business with images and in other ways to increase your presence before potential clients.
Pinterest allows you to create an online image collage and to share that collage – called a pinboard – with other Pinterest users. Pinterest is a growing factor on the social media scene and one of which you should be using.
Being as it is image based, the overwhelming feeling on Pinterest is positive – happy kids, stylish clothes, frolicking animals. Getting your business associated with all this Zen can only pay dividends. As one writer eloquently put it, Pinterest is “Facebook without the whining.”
But Pinterest is not just all sunshine and rainbows; it is a growing marketing tool too. Pinterest drives more traffic to websites than Google Plus, LinkedIn, Youtube and Reddit – combined. It is a social media tool you should be using for your business; and Archway can show you the best ways to promote your business on the site. With Archway’s help, you can do everything from promote your business through your profile to connect your Pinterest account with your Facebook and Twitter account to cross-market
The all-photo site Instagram is another social media tool for your business to incorporate. While you may be tempted to use the site as another online catalog for all of your products, refrain from doing so. That will not generate the following that you are seeking.
Companies that excel at Instagram are ones that use it as a different tool, ones that give viewers behind-the-scene looks at company business, looks that are not available on more traditional media avenues. Giving viewers something different, something they are not getting already is what capitalizes on Instagram.
Anything that gives your customers more of a glimpse at the inner workings of your firm – without giving away trade secrets, of course, or putting the business or personnel in a bad light – is what is trending on Instagram. You can throw an occasional product on the site, but Instagram users are far more interested in seeing how that product was put together or how it is packaged and shipped to consumers.
If you have a team in the creative arts – or have people who do graphics for you – give them a chance to shine through Instagram. Let their creativity flow with photos, graphics and illustrations.
Promote the fun side of your business with Instagram. Let viewers see the boss cutting loose, why your business is a great place to work. Let people see the human side of your company.
An Archway representative can map out how to best use Instagram and Pinterest to market your business.
Call 1-877-50-TWEET (1-877-508-9338) or email manageyourtwitter@gmail.com and let’s start putting an images marketing plan in place for your company.

End of Summer 8 8 2013

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