Customer Relationship Management, CRM

September 1, 2012 by Leave a Comment
4:53 am
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Customer Relationship Management, CRM,  is an information industry term for methodologies, software, and usually Internet capabilities that help an organization manage customer relationships in an organized way, which usually includes organizing a list of potential clients and their contact information.  Here is some information about two of the most popular CRM companies.
SugarCRM sells a new service, Sugar 6.  It helps companies use social media sites, including twitter, facebook, and linkedin, inside the companies’ SugarCRM interface.  Sugar6 extends the existing SugarCRM social platform, encompassing more external data sources to foster social business value. Sugar 6 includes some new features.  That includes the ability to quickly monitor individual and company activates, on many sites, including twitter, facebook, and linkedin, by using Sugar Cloud Connectors.  Another new feature allows a user to see social feeds inside the Sugar 6 user interface, increasing CRM use, productivity, and return on investment.

Radian6 was founded in 2006 because the founders thought that business owners should know what is said, about their company, industry, and competitors, online.  They built a listening platform that can help companies do that.  Radian6 helps businesses measure, analyze, and report on their social media work.  Radian6 helps businesses gain

insights from that information.  Radian6 uses all areas that social media affects, including customer service, sales, public relations, and marketing.  Radian6 is owned by Sales Force.  That company’s site, www.SalesForce.com, includes Chatter – the company’s private and secure corporate social network.

This information should tell the reader enough information about SugarCRM and Radian6.  This should help readers decide whether they’ll use either of these services

 

Filed Under: Local Internet and Archway News, Promotions, Social Media

Content

August 18, 2012 by Leave a Comment
4:50 am
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Two popular sites that, help authors and blog publishers find one another, are www.textbroker.com and writeraccess.com. Here are some details of each site. The textbroker sites states that the site is for unique and exclusively written articles that are written to the client’s requests. They pay fixed rates that ensure easy planning for budgeting. They say that they have a large list of authors, who are knowledgeable about many subjects. The site states that their authors aren’t required to already be professional authors, but their better writers earn more money. The site has a section for clients to sign up and a section for authors to sign up. The section for clients states that they have thousands of authors who want to write articles, blog posts, and reviews, for reasonable prices. The section, for authors, states that proper spelling and grammar are required. It states that the authors can use, for free, the Textbroker WordPress Plug-In, to help the authors post their articles. Writersaccess.com states that it has sold more than 260,000 articles to more than 3,000 clients. That site states that it uses Copyscape originality verification and new technology to make the approval process easy. Unlike textbroker, the writersaccess site gives more details about their pricing. It states that a client can start by making a $50 deposit that’s 100% applied to the client’s first order. The writersaccess site also states that a client may choose a pricing plan. A client may choose to pay a certain cost per word and choose a star rating, for an author. A higher-rated author is paid more. A client may choose to pay a fixed-rate that is nogotiated with the author. Both of these sites can be useful for authors and webmasters who want to pay for articles. Both of those groups can benefit from one of these sites or both of them. If someone considers conducting business with these companies, he or she should read all of the details, on both sites, to find which one is better for that person.

Filed Under: Print and Video, Promotions, Social Media, Web Development

Email Marketing

August 7, 2012 by Leave a Comment
6:25 pm
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Some people who consider email marketing, for their companies, don’t know how easy or cost-effective it is.  Here are a few advantages of using it.

      Some business owners think that using email marketing is old-fashioned, since those people want to use social media.  Those people don’t know that email marketing and social media can work together.  Many email marketing services send links that ask the receivers to “like” the company’s facebook page and/or follow the company, on twitter.
      Many email marketing companies help their customers use their services, very easily.  It can be done by adding names and email addresses to a database, and customizing a template.  Some companies allow a customer to adjust the design on the emails so that they reflect the company’s image.
      It’s usually easier to use email marketing, compared to direct mail.  Direct mail can be expensive, since the printer needs to pay for paper, ink, labels, and postage.  When a company uses email marketing, it eliminates those costs.  If a direct mail piece contains an error, the printer must print the piece, again.  If a company uses email marketing, the email can be changed, quickly and less expensively, compared to a direct mail piece.
      These facts, about email marketing, should help inform business owners, who are thinking about using it.  Those business owners should compare prices and services, of several email marketing and direct mail companies, to find the most cost-efficient service, for that company.
Filed Under: Blog, Promotions

Twitter facts

June 9, 2012 by Leave a Comment
3:03 am
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     Many people have heard of twitter, but they don’t know how it’s used or how they can get started.  Twitter is a real-time site because it’s used to share short messages, to many people, as soon as the event happens.  Twitter can help make lasting friendships and business contacts.     If someone wants to create a twitter account, he or she should go to www.twitter.comand sign up for a free account.  This can be done by entering a name, email address, and password.  A follower is a user who can read your tweets.  When a new user wants to get followers, that new user should follow people, since some of those followers will follow that new user.  Another way to get followers is by replying to tweets.  When that happens, some of that other person’s followers will see the reply, and some of them will follow the new user.     When someone sends a message to all of that user’s followers, the message is a tweet.  A tweet can include a maximum of 140 characters.  As someone types a tweet, the site gives a countdown of how many available characters can be in that tweet.  If the number is negative, that means that the tweet is that number of characters too long.  Another important term is retweet, which means sending someone else’s tweet to all of the retweeters followers.  If someone clicks on “Retweet,” it states, “retweeted from @username” and it shows the tweet.     Each twitter user may create lists of people he or she follows.  This can be helpful, if a user follows many people, for different purposes, including politics, businesses, and/or charities.  To create a list, the user needs to go his or her profile page and click on the “Lists” tab.  After that, the user will click on “Create list.”  The user will type a name of the list, a description of it, and whether it will be seen by the public or only that user.  After that, the user will click “Save list.”  To add someone to a list, the user will click on a person’s icon and choose “Add or remove from lists.”  A list of the user’s lists will appear, and that user will check the list to which that icon will be added.     All of this information can be helpful for new twitter users.  Twitter can help users promote their blog, business, church, charity, and/or political campaign.

Filed Under: Promotions, Social Media Tagged With:

Foursquare Checkin

June 2, 2012 by Leave a Comment
4:38 pm
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Not enough people know how to use foursquare, but they should learn about it, since the site has been gaining popularity and because it can help businesses.  Foursquare is a social guide that people can use to recommend places based upon the user’s activity, activity of the user’s friends, and activity of other foursquare users.  Users must use a phone to “check in” at many places, including bars, restaurants, parks, museums, and grocery stores.
To start using foursquare, the user needs to download one of the mobile apps onto a phone.  The have apps for iPhone, Android, and Blackberry.  Unofficial apps are available for Nokia’s S40, S60, and MeeGo platforms, along with Windows Phone 7 and Palm.  If an app doesn’t exist for your phone, you can check in through Foursquare’s mobile site or via SMS.
To check-in, at each location, the user opens the app, on the phone, and Foursquare uses the phone’s GPS to find the phone’s location.  Click the “Check in” button or tab, to find a list of area locations where  you can check in.  If that location isn’t on the list, you can add it.  When you check in, you can share that information with Foursquare friends, as a facebook status update, and/or as a twitter tweet.
The Explore button gives recommendations of places it thinks you’d like to visit.  The recommendations are based on places you’ve been, placed that have been visited by your Foursquare friends, and places that have been visited by foursquare users who visit places similar to places that you visit.
Foursquare has more than 15 million users and about 3 million check-ins per day.  More than 500,000 businesses use foursquare.  More business owners should encourage its customers to use Foursquare, since the check-ins will be seen by other users, providing inexpensive advertising for the businesses.  The person who checks into a business the most is the mayor, and some businesses give discounts or reserved parking spaces to mayors.  This encourages customers to check in, at those businesses.  When they do that, more of their foursquare friends, facebook friends, and/or twitter followers read about the check-ins.

Filed Under: Local Internet and Archway News, Promotions, Social Media

Musical Jingles History and More

May 22, 2012 by Leave a Comment
4:45 pm
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The first commercial jingle was used in a 1926 General Mills cereal radio commercial that included an a cappella quartet. Ad jingles become more popular in the 1930s, and they later become an important part of TV advertising.  For at least 50 years, millions of people, throughout the world, especially the U.S., have heard radio and TV commercials that have songs.  Some of the songs are easy to remember and help people remember the products.
In 2011, the University of Basque Country, in Spain, conducted a survey, about music, in ads, and the researchers found that people had different reactions, depending upon who announced the product and the type of music that was used.  The researchers used jazz, swing, and classical music.  The survey included 540 people, ages 15-65.  The ads mentioned a fictitious brand of mineral water.  The survey included four ads.  One didn’t have music.  Two had music that wasn’t familiar to the listeners.  The other ad used an instrumental version of “What a Wonderful World,” by Louis Armstrong.  The majority of the subjects had the highest emotional response to the ad that included “What a Wonderful World,” but they had the lowest response to the ad that only included talking and no music.
McDonald’s has had some of the catchiest commercial songs, including  “You Deserve a Break Today,” “We Do It All for You,” and “Good Times, Great Taste.”   For a few years, they’ve been using “I’m Loving It,” which is catchy, for many people.
In the 1970’s, Coca-Cola had a popular commercial song, “I’d like to Buy the World a Coke,” by the New Seekers.  Many people called radio stations and requested the song.  The New Seekers recorded a longer version, for a record,  “I’d Like to Teach the World to Sing.”   Both songs were popular, in the Billboard charts.
Many companies know that songs, in their ads will help people remember the ads and the products, so the companies try to air ads that include unforgettable songs.

Let us know if there is anything we can help you with regarding a musical Jingle!! www.archwayinternetmarketing.com

Filed Under: Local Internet and Archway News, Promotions, Social Media

Why video is so important!

May 11, 2012 by Leave a Comment
11:00 pm
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There are many reasons why using www.youtube.com and other video websites can be important and helpful for many people. Video sites can help businesses tell about their products. Video sites can help political candidates, since more people, who aren’t able to attend campaign rallies, can listen to the speeches, on the websites. Charities can use the sites to show speeches about how their money, from donations, will be used to help people. There are more than 50 video share websites, and the number continues to increase. The majority of those sites have very helpful features. Those features include a search box, the ability to search by category, screenshot previews of the videos, a short description of the content, user submitted video ratings, and other features that improve the viewing experience. Some of the best video share sites include features that help users produce and post their videos. The sites, sometimes, offer video creation tools, educational resources, and the ability to add a description and choose whether the video is public or private. The majority of video sites are easy to navigate and use, with organized categories and a search box. Although the sites are free, they usually include good help, through FAQ’s, user guides, and customer service, by email, phone, or both. Here are some statistics that show how popular youtube is. Each month, more video is uploaded to youtube than the three major U.S. TV networks created in 60 years. An auto-shared tweet causes six new youtube.com sessions, and there are usually more than 500 tweets per minute that contain youtube links. 10% of youtube videos are available in HD. Youtube has 490 million unique visitors per month. The average youtube user uses the site for five hours and 50 minutes, per month. More than half of youtube videos have been rated and/or include comments. More than 4 billion youtube videos are viewed, each day. Since video websites are very popular and easy to use, it’s important for more Americans to use the sites, to promote their work and other organizations.

Filed Under: Print and Video, Promotions

Want to Create an Awesome Website? Read This!

May 9, 2012 by Leave a Comment
5:28 pm
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If you ever want to get noticed, if you want to make your business a success then you simply HAVE to get it online and here are the tips and tricks to make your site the success you want it to be.

The design of your web site is the crux of how your site begins, you wan to start with a site that is eye appealing yet professional and tasteful. Do not use garish and extreme colors on your site unless for some reason you would need to, you don’t want people to come by your site and say; “Oh my, this is tacky and I am going elsewhere!”

When designing your web site take into consideration who may visit your site. Is the site for a business person? An athlete? A banker? A cook? Whomever your site audience is is exactly who you are building your site for.

Web development can be super easy once you know how everything in a website fits together and how it all comes together to make your site the best of the best.

Web development is when you take the updated content that you have, make sure you place tags so that others can find your site among all the others and make your site clean and simple, no gaudy and had to maneuver in and you will have what we call web development.

Site description is the information that lets a customer who visits your site what your site is all about, information about you and your company, what you are selling or offering as well as how to contact you and other pertinent information they may need.

Site description is the crux of your site, without it your clients will not know anything about you, who you are and what you are on the web for, whether you blog, sell or simply have a message board, a website and its’ description is most important.

Another aspect of site descriptions is the use of tags along with how you will be describing your site, tags are words used in search engines to decipher what each website offers on its’ home pages as well as the overall site itself, make your tags as useful and concise as possible, else you will loose both your search engine rankings as well as followers to your site.

Another web development that you need to keep in mind is the content or better still the evolving content of your site.

Content site management or more commonly referred to as CMS is applications that will endeavor you to make your site unique from any and all others, with tools that will help you to engage your readers and buyers, you can pick out the right words to place the right content in the areas needed on your web site.

Evolving content is king on any website, ever been to a site that hasn’t changed in oh, say…months? Well, you won’t be going there anymore I bet!

Your content needs to be fresh and up-to-date if you want to keep repeat clients and loyal customers coming back.

Evolving content needs to be updated at the very least, once a week, any less than that and your customer base is going to slide off quick, better yet, updating your site every two to three days can boost your sites’ rankings a hundredfold.

Usability of a website is being able to navigate the site and find what you are looking for quickly and easily without having to hunt yourself to death.

When you find yourself at a site that is ‘busy’ and ill-arranged where none of the links are connected with each other or the links are ‘dead’ meaning they go nowhere and no useful information is found, then that site is no longer usable.

Usability is just that, making your website usable, if it isn’t then, if you build it NO ONE will come.

The call to action on getting your site ranked as high as possible in the Search Engine Optimization game, otherwise known as SEO require diligence on your part.

You must remember that anything doing is worth doing well and making a superior web site is no different. Be prepared to spend days even weeks to tweak your site so that you have poured out everything you have into it and making it look professional and ready for business is what you are aiming for.

Remember the days of doing book reports in high school and even college? Well, you do an outline and from that outline you do a draft and from that draft you make the final presentation, pretty much works the same way with your web presence.

A call to action means getting the site you want up and running the way that you want it with all the steps we have mentioned. Such as call us at 1-877-50-TWEET(89338)  for more information archwayinternetmarketing.com

Filed Under: Local Internet and Archway News, Promotions, Web Development

Content Management Systmens in review Drupal, Joomla, and WordPress

May 5, 2012 by Leave a Comment
10:41 pm
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There are many types of content management systems that can be used, when building a website.  The three most popular CMS’s are Drupal, Joomla, and WordPress.

Drupal, which was founded in 2001, is sometimes called the Developer’s CMS.  It’s used by developers because of the flexible code and more advanced features, for a complex website.  It has fewer steps, to install, compared to Joomla and WordPress.  A disadvantage of Drupal is its advanced features, which cause it to be expensive and time-consuming for beginner developers.

 

Joomla, which was founded in 2003,  has an easily customizable interface.  It has features that allow users to easily personalize their sites, without editing the original code, keeping its functionality.  A disadvantage of Joomla is that the coding can be inflexible.  It can be difficult for a less-experienced developer to integrate the software.

 

WordPress which was founded in 2003, is a free service that allows users to create blogs.  It’s easier to use, including for beginners.  It allows developers to use comments, trackbacks, blogger profiles, and pining services.  A disadvantages is that it isn’t developer-friendly, and it has fewer users than Drupal and Joomla.  Some WordPress software and plugin upgrade cause more glitches than fixes, harming the site.

Google seems to give the most koodo’s to wordpress sites which is why I still suggest it to most of my clients.

If you have any questions feel free to contact us at anytime.

Archway Internet Marketing Inc.

 

Filed Under: Local Internet and Archway News, Promotions, Web Development

The A B C of social media

April 30, 2012 by Leave a Comment
6:41 pm
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A is for asocialsearch.com is a great place to sign up for 7 of the most popular social media.

 

B. is for Blogging a great place to start writing your own blog.

 

C. is for Chatter from Salesforce.com if you use salesforce.com don’t miss out on this tool.

 

D is for  Digg a place to share social book marks.

 

E is for Eventbright a place to sell tickets to your events with very easy sharing options!

 

F is for Facebook if you don’t know what this I am not sure how you found your way to this article. Foursquare if you don’t know what this is it means your over the age of 20 and unless you own a business where you want people to frequent you probably don’t ever need to know what this is.Flicker a photo sharing website. Flixel a photo app that is only available on the Iphone that allows you to make really cool moving photo’s.

 

G is for Google Plus This is Googles attempt to compete with Facebook  Grub Hub This is a really cool way if you prefer faxes for a restaurant to take orders online.

 

H is for Hoot suite  a tool for companies that want to manage more than just twitter and want to just manage some of there social media. or hubspot is a tool for more a website and social  media is a company looking to help mostly enterprise level companies with there social networks and websites.  Hi5 a very my space like site that some teeny boppers have taken to we will see if it lasts? or HotSpot a great site to find a free hotspot near you.

 

I is for I tunes for digital audio and other digital media.  I care this is the paypal of .orgs or a donation paypal.  I pod is a great audio and video player now for less than 125.00  Iphone still the best phone on the market if you are drinking the Apple Koolaid.

 

J is for Jigsy The super easy website builder. or Jeteye better bookmarking for web users. joe shopping  a great little coupon site.

 

K is for Knowem a way to find out if your social media name is taken across many networks before going to sign up for all of the other ones.

 

L is for Linkedin a professional social media.

 

M is for Meet up is a social media for meeting up with others of similar interests and hobbies great for both business and people trying to get out and meet more people.  My Space even if it is dead (Tom wont mind). meboxmedia.com  is a media player for imbedding in your website like youtube except way more interactive and more set up for SEO.

 

N is for Ning is for creating your own social network for small groups that only want to share with each other in a real confidential way.

 

O is for Oyax is a social book marking manager.

 

P is for PinIntrest Social media just for sharing photo’s pining them to a board that you share with people who follow you.

 

Q is for QIK  a phone app that allows you to do video conferencing on your phone. http://qubrit.com/ another linkedin.com type of professional network.

 

R is for Reddit a  website to share your favorite readings.

 

S is for Slideshare a power point presentation. Website for sharing presentations.

 

T is for Twitter the number one 140 character social media .( also the only company to be more than a billion dollars in debt and still taking on new investors. twitxr a platform to share your pictures on twitter.

 

U is for ustream A Streaming video cast area for shows online.

 

V is for vimeo A Video social media site.

 

W is for wordpress The number one blogging platform and also the number one SEO’ed websites in the world.  weebly.com another place to get a simple website built for you.  writteraccess.com a place you can get your content written for you.

 

X is for xanga another Blogging social platform.

 

Y is for YouTube The number one video search engine Yelp the yellow pages of business reviews.

 

Z is for Zillow  a real estate price mapping company.

Filed Under: Local Internet and Archway News, Promotions, Social Media
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