We found about 10 advantages of the time line.  The new format has a page that is divided into two main columns.  The right section shows the passage of time.  This format allows companies new options.  They can outline their companies’ history with important events, including product launches, and store openings.
The new time line allows three tab panels to be viewable, at the top of the page.  These replaced the left-side panel of links.  Companies can change the above-fold tab apps, according to the latest company news and objectives.
The time line allows people to “pin” some posts, on the top of the time line.  If a user pins a post, by placing an orange flag next to it, that post will remain at the top of the page for a week or until that user unpins it.  That will allow a person or company to remind people about important news.  All of the time that a post is pinned, that post will be seen by many people, since it will be the first post that people read, when they view that page.
The timeline replaces the old tab configuration, including the 520-pixel width and replaces with a new 810-pixel layout.  The new content appears to be more centered, in the middle of the page, without any adjustments.  The most important updates, for companies, will be to update the pictures and tabs of the above-fold two apps.
The timeline allows a company to send and receive private messages with other users.  This allows better interaction, since potential customers can send emails to companies and receive personalized responses, instead of posting questions and answers, in wall-to-wall comments.  This allows a happy potential customer, since they receive personalized responses from the company.  This also allows a clean timeline.
The timeline uses a new cover photo.  Users may choose a photo or several.  The cover photo is large, like a banner.  Each business may use its logo and/or a list of important events, including recent product launches and/or upcoming events.
The timeline includes new admin. controls and admin. panel.  That panel includes messages, notifications, and insights, in the same location.  With notifications, a user has the chance to respond to people who sent messages and viewed that user’s most recent posts.
The timeline allows fan page owners to have the ability of signing five levels of admin., according to the owner’s job duties.  Each administrator will gain access to different features.  The features, for each administrator, is customized, depending upon his or her job duties.
The timeline can help businesses and organizations, that have fan pages, because of the photos, likes, and apps.  These are all at the top of the page.  Each user can change the order of these features (except for photos), on his or her page.  Fans can view the firs four, and they can see all of them, if they click on “View all.”
The timeline has maps that show the user’s city.  If a user gives information for “Lives in” and “Is from,” the timeline shows two maps, showing where each city is.  This can be useful, if a someone views a profile and wants to know where that profile owner’s city is.

If you need help with Facebook feel free to contact www.archwayinternetmarketing.com at anytime

Many Facebook changes are often met with hesitancy and resistance among users. Despite some opposition to the new design, Timeline is here to stay and all business pages go live in a few short weeks at the end of March. Timeline is the new overhaul of Facebook’s user profiles that has now rolled out for business fan pages. The new look and feel offers many advantages, but you may need to re-think your design strategy as you go through the upgrade.

New design tactics are now needed in place of the old ones and the challenges are to be even more attractive to your fans, to immerse and captivate their attention and encourage them to consume and share your content. The new cover image feature has a lot more potential to generate a strong visual impact, so a design for a strong consistent image or a plan for rotating cover images will help you prepare to look your best, make that critical first impression and keep fans intrigued and coming back to your page. Understanding what’s most meaningful to your target market will help with the new Timeline’s reduction in tab visibility and as well the disappearance of the default landing page. The new method of featuring content that most resembles the default landing page is the ability to pin posts to the top of the page. Designing posts for the purpose of being pinned will be a strategy you’ll begin to see used often. Additionally, some of the icons on your page may need to be re-sized or redesigned to fit into the new page structure. As you repurpose, restructure, or even throw out your old designs, it’s important to keep in mind these different aspects of the Timeline layout that give you the opportunity to create traction with fans.

The best way to make sure your branding and design for the new Timeline layout is aligned with best practices is not to think of your Facebook Business Page as a place for static content to reside. Instead think of it as a launch pad where posts are viewed then shared. The social aspects of sharing help generate greater visibility, and encouraging that behavior is at a premium. It is even more important than how long someone views your page. Being conversational, interesting and stimulating to your target audience will achieve greater brand awareness and ultimately more sales.  To get your customers to interact with your content, it should be more about them than about you. Videos are commonly shared items on Facebook, and creating engaging videos your fans can share with their friends will help broaden your reach. The influence friends have in their trusted networks is huge so making your fans feel compelled to share exclusive deals with their friends can help increase sales. Limiting deals or offers can help customers share only with those they trust and therefore they will be incited to share only with those to whom they can make a strong recommendation. Once your content is resinating with your customers they practically sell your product or service for you, and that’s great news!

Archway Internet Marketing Inc. is a Chicago based company known for serving small businesses with social media, design, strategy and content to help bring new customers through the door. We pride ourselves on being available to our clients to play a crucial role in their marketing decisions. If there is anything we can help you with, please schedule an appointment by calling 1-877-50-TWEET.