Want to Create an Awesome Website? Read This!

5:28 pm

If you ever want to get noticed, if you want to make your business a success then you simply HAVE to get it online and here are the tips and tricks to make your site the success you want it to be.

The design of your web site is the crux of how your site begins, you wan to start with a site that is eye appealing yet professional and tasteful. Do not use garish and extreme colors on your site unless for some reason you would need to, you don’t want people to come by your site and say; “Oh my, this is tacky and I am going elsewhere!”

When designing your web site take into consideration who may visit your site. Is the site for a business person? An athlete? A banker? A cook? Whomever your site audience is is exactly who you are building your site for.

Web development can be super easy once you know how everything in a website fits together and how it all comes together to make your site the best of the best.

Web development is when you take the updated content that you have, make sure you place tags so that others can find your site among all the others and make your site clean and simple, no gaudy and had to maneuver in and you will have what we call web development.

Site description is the information that lets a customer who visits your site what your site is all about, information about you and your company, what you are selling or offering as well as how to contact you and other pertinent information they may need.

Site description is the crux of your site, without it your clients will not know anything about you, who you are and what you are on the web for, whether you blog, sell or simply have a message board, a website and its’ description is most important.

Another aspect of site descriptions is the use of tags along with how you will be describing your site, tags are words used in search engines to decipher what each website offers on its’ home pages as well as the overall site itself, make your tags as useful and concise as possible, else you will loose both your search engine rankings as well as followers to your site.

Another web development that you need to keep in mind is the content or better still the evolving content of your site.

Content site management or more commonly referred to as CMS is applications that will endeavor you to make your site unique from any and all others, with tools that will help you to engage your readers and buyers, you can pick out the right words to place the right content in the areas needed on your web site.

Evolving content is king on any website, ever been to a site that hasn’t changed in oh, say…months? Well, you won’t be going there anymore I bet!

Your content needs to be fresh and up-to-date if you want to keep repeat clients and loyal customers coming back.

Evolving content needs to be updated at the very least, once a week, any less than that and your customer base is going to slide off quick, better yet, updating your site every two to three days can boost your sites’ rankings a hundredfold.

Usability of a website is being able to navigate the site and find what you are looking for quickly and easily without having to hunt yourself to death.

When you find yourself at a site that is ‘busy’ and ill-arranged where none of the links are connected with each other or the links are ‘dead’ meaning they go nowhere and no useful information is found, then that site is no longer usable.

Usability is just that, making your website usable, if it isn’t then, if you build it NO ONE will come.

The call to action on getting your site ranked as high as possible in the Search Engine Optimization game, otherwise known as SEO require diligence on your part.

You must remember that anything doing is worth doing well and making a superior web site is no different. Be prepared to spend days even weeks to tweak your site so that you have poured out everything you have into it and making it look professional and ready for business is what you are aiming for.

Remember the days of doing book reports in high school and even college? Well, you do an outline and from that outline you do a draft and from that draft you make the final presentation, pretty much works the same way with your web presence.

A call to action means getting the site you want up and running the way that you want it with all the steps we have mentioned. Such as call us at 1-877-50-TWEET(89338)  for more information archwayinternetmarketing.com

The 10 Most Important Things to Include on Your Website

3:47 am

Never underestimate the potential of a great website. Businesses can increase leads and sales, media publications can increase readership and non-profit organizations can increase exposure to their cause if their website is picked up in search engines and keeps readers on the page with engaging content, eye-catching images and features to boot. There are many important aspects to developing any website, but here are the 10 most important features and functionality you should consider including upon development to help boost your cause:


Mobile Website: Nearly everyone has a smart phone these days, and many people spend more time on their smart phones, as they’re on the go, than they do in front of their computer. So consider developing a mobile website in addition to your regular one. This way, it’s easier for people to navigate your site from the small screens of their phones and tablets, without having to zoom in on small wording, which could be a turn off to your services.


App: Piggybacking off the previous point, many people have smart phones, so consider developing a mobile app that your customers and clients can download to stay up to speed with everything your site has to offer. Considering including special features on your mobile app that they can’t get by accessing the website as a further means of enticing them to download your app.


Log In: To get an accurate estimate of exactly who is checking out your website, consider making people log in, or share simple information about them selves before they can access your site. This can be a turn off for some people, but if your site is good enough and worth checking out, people will still come and won’t mind revealing some of their information to log on. This could also be a great way to increase revenue with your website by selling advertising based on the types of readers that are visiting your site.


Members Only: Similar to logging on, consider developing your website so that you have to be a registered member in order to access certain content. Again, doing so allows you to gauge just how many people and what types of people are checking out your site, which gives you a better idea of what markets to go after. Membership can be free or paid, though if it’s paid, there needs to be a good incentive for doing so.


Free: Why pay for something that you can get elsewhere for free? Consider that question when developing your site, because chances are if you’re charging people to access certain content on your website, they’re just going to go somewhere else where it’s either free to access the same content, or cheaper to do so. Keeping content cost-free will help keep customers coming back. Note: You can still require people to log in to your site or become members without charging them a cost.


Social Media Integration: Everybody is on Facebook and Twitter these days, so make sure that your site integrates with such social media platforms. Consider developing your site so that it can be accessed via Facebook and so that people can opt to share certain content on your site via Facebook simply and easily. The additional exposure and ease could help you get more business leads.


Easy to Navigate: This one is self-explanatory. If people aren’t able to easily find what they’re looking for, they’re going to look elsewhere for it.


Videos: Engaging content is key to a good website. And one way to spice up what’s on a website is by adding different things than just text. Videos are an example of things that developers can embed in websites and allow people a different way to attain valuable information.


Attractive: Develop the website to be naturally engaging. This means making it stand out. Don’t strive to make your website appear bland and boring. Add in colorful graphics, pictures, special text and other things that separate your website from your competition. This will help build up a clientele and help your website gain credibility. Just think, when people recognize your brand by “the guys with cool website,” it’s a good thing.


User-Centric: Perhaps the most important aspect of your website is making it user-friendly. In other words, you don’t want potential clients to feel like it’s a chore being on your website – you want to give them more than that, so you’re creating a fun virtual environment. If your website isn’t user friendly, you’ll lose business. People don’t want to waste their time on something difficult; they want an easy, user friendly experience.

Content Management Systmens in review Drupal, Joomla, and WordPress

10:41 pm

There are many types of content management systems that can be used, when building a website.  The three most popular CMS’s are Drupal, Joomla, and WordPress.

Drupal, which was founded in 2001, is sometimes called the Developer’s CMS.  It’s used by developers because of the flexible code and more advanced features, for a complex website.  It has fewer steps, to install, compared to Joomla and WordPress.  A disadvantage of Drupal is its advanced features, which cause it to be expensive and time-consuming for beginner developers.


Joomla, which was founded in 2003,  has an easily customizable interface.  It has features that allow users to easily personalize their sites, without editing the original code, keeping its functionality.  A disadvantage of Joomla is that the coding can be inflexible.  It can be difficult for a less-experienced developer to integrate the software.


WordPress which was founded in 2003, is a free service that allows users to create blogs.  It’s easier to use, including for beginners.  It allows developers to use comments, trackbacks, blogger profiles, and pining services.  A disadvantages is that it isn’t developer-friendly, and it has fewer users than Drupal and Joomla.  Some WordPress software and plugin upgrade cause more glitches than fixes, harming the site.

Google seems to give the most koodo’s to wordpress sites which is why I still suggest it to most of my clients.

If you have any questions feel free to contact us at anytime.

Archway Internet Marketing Inc.


Website Building ????

5:38 am

Before you go to build a website you need a plan what are you trying to accomplish?

You need a plan? (step 1 ….) ( step 2…)

You need Goals?(sell this widget) (sell this service) (educate these people)

You need Content? (written articles)

It seems like a crazy thought if you have not sold one thing but you need to think about who might by that first thing?