Customer Relationship Management, CRM, is an information industry term for methodologies, software, and usually Internet capabilities that help an organization manage customer relationships in an organized way, which usually includes organizing a list of potential clients and their contact information. Here is some information about two of the most popular CRM companies.
SugarCRM sells a new service, Sugar 6. It helps companies use social media sites, including twitter, facebook, and linkedin, inside the companies’ SugarCRM interface. Sugar6 extends the existing SugarCRM social platform, encompassing more external data sources to foster social business value. Sugar 6 includes some new features. That includes the ability to quickly monitor individual and company activates, on many sites, including twitter, facebook, and linkedin, by using Sugar Cloud Connectors. Another new feature allows a user to see social feeds inside the Sugar 6 user interface, increasing CRM use, productivity, and return on investment.
Radian6 was founded in 2006 because the founders thought that business owners should know what is said, about their company, industry, and competitors, online. They built a listening platform that can help companies do that. Radian6 helps businesses measure, analyze, and report on their social media work. Radian6 helps businesses gain
insights from that information. Radian6 uses all areas that social media affects, including customer service, sales, public relations, and marketing. Radian6 is owned by Sales Force. That company’s site, www.SalesForce.com, includes Chatter – the company’s private and secure corporate social network.
This information should tell the reader enough information about SugarCRM and Radian6. This should help readers decide whether they’ll use either of these services
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