Podcasting & Audio

Podcasting & Audio Articles

Monetizing a small show, selling spots without a sales department, and running audio campaigns you can actually prove worked.

Your Podcast Doesn't Need a Million Listeners to Make Money

How hobby and side-hustle podcasters find advertisers. Seven ways to monetize a show without a massive audience.

Read the article →

How to Get Your First 5 Podcast Advertisers

The practical follow-up: step-by-step strategies for landing your first sponsors and turning a hobby into a small media business.

Read the article →

The Next Act for Audio Advertising: How AI Is Reshaping Radio and Podcast Campaigns

AI is turning static radio and podcast commercials into living campaigns — and turning account executives into strategists.

Read the article →

Spot On: Advertising Spot Management Shouldn't Live in Your Inbox

How to organize spots, creative assets, schedules, and client approvals in one place instead of across a dozen email threads.

Read the article →

Why RSS Feeds Are Your Podcast's Most Important Asset

Your feed is the one thing you own. Why it matters more than any platform you publish to.

Read the article →

How to Set Up an RSS Feed for Your Podcast

A plain-English walkthrough of building and validating the feed that carries your show everywhere.

Read the article →