The first commercial jingle was used in a 1926 General Mills cereal radio commercial that included an a cappella quartet. Ad jingles become more popular in the 1930s, and they later become an important part of TV advertising. For at least 50 years, millions of people, throughout the world, especially the U.S., have heard radio and TV commercials that have songs. Some of the songs are easy to remember and help people remember the products.
In 2011, the University of Basque Country, in Spain, conducted a survey, about music, in ads, and the researchers found that people had different reactions, depending upon who announced the product and the type of music that was used. The researchers used jazz, swing, and classical music. The survey included 540 people, ages 15-65. The ads mentioned a fictitious brand of mineral water. The survey included four ads. One didn’t have music. Two had music that wasn’t familiar to the listeners. The other ad used an instrumental version of “What a Wonderful World,” by Louis Armstrong. The majority of the subjects had the highest emotional response to the ad that included “What a Wonderful World,” but they had the lowest response to the ad that only included talking and no music.
McDonald’s has had some of the catchiest commercial songs, including “You Deserve a Break Today,” “We Do It All for You,” and “Good Times, Great Taste.” For a few years, they’ve been using “I’m Loving It,” which is catchy, for many people.
In the 1970’s, Coca-Cola had a popular commercial song, “I’d like to Buy the World a Coke,” by the New Seekers. Many people called radio stations and requested the song. The New Seekers recorded a longer version, for a record, “I’d Like to Teach the World to Sing.” Both songs were popular, in the Billboard charts.
Many companies know that songs, in their ads will help people remember the ads and the products, so the companies try to air ads that include unforgettable songs.
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