Search Engine Optimization (S.E.O.): This is the task of moving you up in organic rankings and improving your page rank.

This is done in several ways.

A: There are many SEO Tools to help you do this I publish some of the free ones on this site.

B:There is On Page SEO. This is the task of working with content on your page and Code and things like Robot TXT .The Architecture of your site is also important and along with that is the Navigation of your site.

C:Off Page improvements to be made such as where you host your website. As well as who is Linked to you and your site and Link Ratings are how those pages that are linked to your site will help your organic search results. Last and certainly not least is your PPC (Pay Per Click Advertising). This is where you get into Keyword research and Conversion Rate.