Executive summary
In July, thearcaderental.com was a default-theme WordPress blog with four posts, no pricing, no booking, and no way to find it in search. Today it is a 30-page site built around how people actually look for arcade rentals: 17 audience landing pages, 5 city pages, a published rate card with 6 event packages and 11 add-ons, a booking page with deposit payment, a careers page, and analytics plus HubSpot tracking on every page.
The practical effect: the site now answers the three questions every prospect has (what do you have, what does it cost, how do I book) without a phone call, and it gives Google a separate page to rank for each audience and city Steve serves. Booking no longer depends on a borrowed RegFox link under the karate school's name.
Why Steve hired Archway. Steve runs three businesses, and they were running him ragged. In each one he was the only person: the one who answered the phone, quoted the job, did the work, chased the payment, and posted on Facebook. Three sets of inquiries, three sets of forms, three sets of customers, all routed through one phone. He hired Archway for two reasons. First, to make all three simpler to run, so the sites take the calls, the forms, the payments, and the records off his plate and he can do a better job on every front instead of a rushed job on each. Second, to turn the three websites into growth engines: sites that bring in customers he never has to find, convert them without a phone call, and recruit the people who will do the work once he is not the only one doing it. For The Arcade Rental that means a site that books events while he is out delivering them, and a Careers page that hires the driver who will deliver them next.
The July baseline
Through July 2026 the site was unchanged from its last archived copy (Internet Archive, July 19, 2025): a WordPress 4.9 site running the stock Twenty Seventeen theme, with the tagline "Fun For EVERYONE" and the footer "Proudly powered by WordPress."
- Home page was a blog feed. Four posts, all dated July 8, 2025: "Birthday Party in Fort Wayne," "Graduation Party in Kokomo," "Long-Term Business Rental in North Webster," and "Airbnb Long-Term Rental near Indianapolis." Each was one photo plus one sentence: contact Steve by email or text to reserve.
- Five menu items, none of which the Internet Archive ever captured: Game List, Types of Events, Rental Rates, Pictures, Contact Us. URLs were WordPress defaults such as
/?page_id=160. - No pricing on the page a visitor landed on. Rates lived one click away on a page that may or may not have been maintained.
- No booking or payment. Reservations ran through email, text, or a RegFox form hosted under the karate school's account.
- No search foundation. The page title was the business name and tagline; there was no meta description, no location keywords in headings, no structured data, and no analytics.
- Photos carried another brand. One hero image was watermarked with a different email address, a leftover from earlier marketing.
The site worked as a business card for someone who already had Steve's number. It did not bring in anyone who didn't.
The site today
The live site (reviewed October 8, 2026) is a custom-built, retro-arcade-styled site with a pixel display font, self-hosted assets, and a hamburger mobile menu. The page title is now "Arcade Game Rentals in Northern Indiana | The Arcade Rental," with a meta description that names North Webster, Fort Wayne, Warsaw, Kokomo, and Indianapolis.
Structure (30 pages)
- Core pages: Home, Who We Serve, Games, Rates, Photos (past events), FAQ, Careers, Contact, Booking.
- 17 audience landing pages, split into long-term rental audiences (churches, community centers, daycares, restaurants, salons and barbershops, dentists, doctors, coffee shops, office waiting rooms, Airbnbs) and event audiences (schools, libraries, family reunions, birthdays, church youth camps, weddings, realtor open houses).
- 5 city pages: Warsaw, Nappanee, Fort Wayne, Kokomo, Indianapolis.
Home page. A location tag ("North Webster, Indiana"), the "Fun for Everyone" headline, a "See the Setup" photo strip, a "Two Ways to Play" split (short-term events vs. long-term business rentals at $100/month for 3 games), the 17-audience grid, a service-area block with distances, the 25+ game list, and a "Ready Player One?" closing call to action with click-to-call.
Published pricing. The Rates page lists every number a buyer needs:
| Offer | Price |
|---|---|
| Event games, Levels 1–3 (3 / 7 / 12 games) | $100 / $200 / $300 |
| Arcade trailer, Levels 4–6 (3 hr / 6 hr / 24 hr) | $250 / $350 / $500 |
| Multi-day trailer (2, 3, 5, 7 days) | $799 / $1,049 / $1,499 / $1,999 |
| Monthly rentals (3 / 7 / 12 games) | $100 / $200 / $300 per month |
| 11 add-ons (outdoor package, speakers, patio heater, boxing cabinet, etc.) | $40–$150 |
Delivery is free within 25 miles of 46555, then $2 per mile each way; a 50% deposit reserves the date.
Booking and payment. A booking page with a package calculator (18 packages), a live order summary, and a deposit step. Forms run on Web3Forms with an EmailJS fallback; deposits use Stripe payment links. RegFox is gone from the site entirely.
Hiring. A Careers page with an online application for a delivery-driver role, so the site recruits as the business grows.
Tracking. Google Analytics, Google Tag Manager, and the HubSpot tracking script load on every page, with two blocks of structured data (schema.org) on the home page for local-business search results.
Supporting collateral. 17 print-ready PDF flyers (one per audience) and a set of ready-to-paste Facebook posts were produced alongside the site.
July vs. today
| July 2026 (pre-rebuild; last archived July 19, 2025) | Today (October 8, 2026) | |
|---|---|---|
| Platform | WordPress 4.9, stock Twenty Seventeen theme | Custom-built site, self-hosted fonts and images |
| Pages | Home feed + 5 menu pages | 30 pages: 9 core, 17 audience, 5 city |
| Home page | 4 blog posts, one line each | Hero, setup photos, two service tracks, audience grid, service areas, game list, CTA |
| Pricing shown | None on the home page | Full rate card: 6 event levels, 4 multi-day packages, 3 monthly tiers, 11 add-ons |
| Booking | Email, text, or RegFox link under the karate school's account | On-site booking calculator with 18 packages and Stripe deposit |
| Forms | None | Booking, contact, and careers forms |
| Search title | "The Arcade Rental – Fun For EVERYONE" | "Arcade Game Rentals in Northern Indiana | The Arcade Rental" |
| Meta description | None | Names 5 service cities and the 25+ game offer |
| Local-search pages | None | 17 audience pages + 5 city pages, each with its own title |
| Structured data | None | 2 schema.org blocks on the home page |
| Analytics | None | GA4, Google Tag Manager, HubSpot tracking |
| Hiring | None | Careers page with online application |
| Mobile | Theme default | Hamburger menu, click-to-call, click-to-email |
| Branding | Mixed (photo watermarked with another email) | Consistent retro-arcade identity, logo and tagline on every page |
Why it matters
Search visibility. Nobody searches for "The Arcade Rental." They search for "arcade rental Fort Wayne," "arcade games for church youth group," or "birthday party rentals Warsaw Indiana." The old site had one page with one generic title and could not rank for any of those phrases. The new site has a dedicated page, title, and description for 17 audiences and 5 cities, plus structured data that tells Google it is a local business. That is 22 separate doors into the site instead of one.
Conversion. The old site asked every visitor to email or text before learning a single price. The new site publishes the whole rate card, lets a visitor build a package, and takes a deposit on the spot. Prospects who would have bounced to a competitor with visible pricing now self-qualify and book. The 50% deposit also stops no-show bookings.
Operations. Booking requests arrive by form with the package, date, and add-ons already chosen, instead of as open-ended texts. Deposits settle through Stripe rather than a RegFox account that belongs to Lions Karate, so arcade revenue is tracked on its own.
Hiring and taking the ceiling off growth. Every arcade booking is a trailer or a load of cabinets that someone has to drive, set up, and pick up. With one person doing it, the business can only book as many events as Steve can physically deliver, and every new booking competes with his other two businesses for the same hours. The Careers page turns the website into a standing job ad with an online application for a delivery-and-setup driver, so the site recruits the next employee the same way it recruits the next customer. That is the point at which bookings stop being limited by the owner's calendar. The old site had no way to do this.
Measurement. With GA4, Tag Manager, and HubSpot in place, Steve can see which audience pages draw traffic, which cities convert, and which campaigns (flyers, Facebook posts) send people to the site. In July none of that was visible.
What to measure next
The site has been live since August 3, 2026. The first useful read-out is at 90 days (early November):
- Organic sessions by landing page in GA4: which of the 17 audience pages and 5 city pages are drawing search traffic.
- Google Search Console impressions and clicks for the phrases the pages target ("arcade rental Fort Wayne," "arcade trailer rental Indiana," "arcade games for churches").
- Booking-form submissions and Stripe deposits per month, compared with the email/text inquiries Steve was fielding before.
- Careers-form applications.
Sources
- thearcaderental.com, archived July 19, 2025 (Internet Archive) — the pre-rebuild home page; the five menu pages were never captured.
- thearcaderental.com, live home page and Rates page, reviewed October 8, 2026.
- Archway Internet Marketing build files for The Arcade Rental, reviewed October 8, 2026.
